Tag Archives: SEO

online marketing tools to help you with seo

Free Online Marketing Tools for Business Online

Tools to get your Business started Online

Taking your business online isn’t something you can ignore any longer and if you are new to this avenue of business then you’re in for a shock.

Online business continues to grow with NAB reporting that Australia’s online retail spend has increased by $15.25 billion for the year to April 2014.

That’s crazy right!?

One of the important must do’s with anything related to your business online, is to measure your efforts and progress. Now there is a great range of free online marketing tools at your disposal and to make your venture into the online business market easier we have put together a great list of online marketing tools to get you started.

Google Tools

Google Webmaster Tools: This is where you should start, here you can submit your website and pages to Google. It has a range of reporting tools that provide you with information on how people find your site and gives you the necessary information on how you can improve areas and resolve errors on site.

Google Analytics: A collaborative tool that works along side Webmaster Tools is Google Analytics. This wonderful online marketing tool gives key insights regarding the source, time and location of traffic coming to your website. This tool gives you a powerful advantage by allowing you to measure and improve how visitors interact with your site.

Google Keyword Tool: If you are unsure as to what a keyword is then you should definitely get in contact with us. In short, a keyword is the word or phrase, entered into a search engine to find what ever it is you’re looking for. Google Keywords Tool can help you find a range of keywords that are related to your business, products and services and provides you with relevant data about the keyword, such as how often it is searched each month.

Google Trends: While Webmaster Tools and Analytics help you determine how people are finding your site, Google Trends provides the insight you need to find alternative keywords to target that will improve traffic to your online business giving you the opportunity to turn them into customers.

Social Media Tools

In the last 5 years or so, social media marketing has developed into a major asset for online business. Recognising the value of social networks like facebook, twitter, pintrest and more; many businesses have taken full advantage of social media marketing, setting up company pages and investing serious marketing dollars in this area.

Hootsuite: With an easy to use interface, this tool allows you to control multiple social media networks from one junction. The great thing about this application is that you can schedule your posts in a sequence and preview them all in a chart format. This helps you in keeping record of the posts, while also tracking the performance and social reach.

Likealyzer: This Facebook analytics tool helps you in evaluating and gauging the worth of your Facebook page. You can scrutinize, contrast and survey the potential activities that can incite growth and engagement on your posts and page. The tool provides you with complete information on the probable issues and how to tackle them, definitely a handy little tool to use.

Sharedcount: This is a simple tool but useful, you simply enter in your website address and it informs you how many shares on facebook, twitter, google, pintrest, google, linkedin, stumbleupon and delicious you have.

SEO Tools

MOZ – Open Site Explorer: Previously known as SEOmoz, MOZ offers an open site explorer that allows you to figure out the sources of backlinks that have served well for your competitors. This can boost up your link building campaign to enormous reach.

Available in both paid and free versions, the latter provides you with a brief detail of page/domain authority along with 200 backlink URL’s of the first five domains you enter. You can also sign up for a 30 day free trial to get an idea of how effective the paid version is. Certainly, not a bad deal at all !

GTmetrix: Site speed has become an important part of optimising a website for better response, and having a tool like GTmetrix to analyze the page speed makes the task easier. As per the percentage grading system, it will give you a perfect idea regarding the scope of any further improvement. Remember, there are impatient people all around on internet, and you may lose your potential clients due to poor site speed.

WordTracker: WordTracker is one of the most efficient keyword tools available online, given the fact it has a huge database of the most popular keywords trending on the web. The keywords offered are the ones that have proved to be profitable for the webmasters and have helped many to increase the visibility of their site. This robust platform allows you to choose the top performing keyword from an assortment of millions of choices. You can either opt for a free trial or go for a paid version, whichever suits your requirements.

LinkLuv: Want to get high authority backlinks to your website without having to put in much effort? LinkLuv allows you to crowdsource your website through social media exchange. All you have to do is to submit your links into LinkLuv and let other users share it with their social media networks, creating a flood of backlinks. The amount of social signals you get in return for a small amount of effort, would take you days to aquire. The free version requires you to share other users links in order to build points (a form of currency), with points to your tally your links are then shared in return. On the other hand, you can buy a monthly subscription to get as many points you want.

Organisation Tools

Evernote: Remember Everything! It’s not possible to keep each and every point in mind, when it comes to setting strategies for online marketing of your business. You need to have a list of ideas lined up in a single note. Evernote is a perfect replacement for those irritating yellow sticky ones. You can formulate a note with text, pictures or voice record and set a reminder in place to follow up.

Hope this all helps

Well we hope that you have a good list now of free online marketing tools to get you started or help improve your online marketing efforts. If you have some feedback and like the what we have found or have a recommendation of an online marketing tool or SEO tool, please tell us below. Also be sure to check back here as we will add more tools to this list as we find them.

Fundamentals of SEO Explained

What is Search Engine Optimisation?

Search engine optimisation (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s natural or un-paid organic search results. The most important factors for improving your visibility are;

  • Improving your Site Structure.
  • Optimising Content
  • Dealing with Crawlers
  • Promotions and Analysis

So lets break this down for you.

Improving your Site Structure

URLS

Simple to understand URLs will convey content information easily, creating descriptive categories and file names for the documents on your website. This not only helps to optimise your site but helps you keep your site better organised, it also leads to better crawling by search engines making it easier for them to index your site.

Avoid deep nesting sub-directories

Creating simple directory structure and avoiding deep nesting sub-directories will again help those search engines better navigate your site and make it easier for them to index. What we mean by deep nesting sub-directories.

Example:

www.yourdomain.com/dir1/dir2/dir3/dir4/dir5

 

Provide one version of a URL

Providing one version of your URL for each page is important, this is controlled through your canonicalization. The domain canonicalization is embedded in your code behind the scenes, within each page and it quite simply tells the search engine that if it found this page via one link it needs to record it as it’s main address.

Example:

Main Address – http://yourdomain.com
One Link – http://www.yourdomain.com/index.htm

 

Make your site easier to navigate

Navigation is very important for search engines and if used correctly it can also highlight what content you want the search engine to recognise as important.

Think out your navigation based on your homepage, all sites have a home (root) page which is usually the most frequently visited page on the site and the starting point of navigation for the majority of visitors to your site. Unless your site has only a handful of pages, you should think about how visitors will go from a general page to a page containing more specific content related to their search.

Prepare a sitemap

A sitemap offers a naturally flowing hierarchy and avoids creating complex webs of navigation and links. Having a sitemap will allow and improve a search engines progress of crawling your site and win major points in improving your rank. Be sure to have both a HTML sitemap for visitors to your site and an XML sitemap file for search engines, a 404 error page with links back to main and general info pages also improves on search engine standings.

Optimising Content

Offer quality content and services

Writing and creating useful content will likely influence your websites rankings more than any other factor. Visitors to your site know good content when they see it and will likely want to direct other users to it. Further to this think about the words that users might use to find the information or services you are providing, use these words throughout your content but be sure not to spam them throughout the page, 3 – 4% word density is usually the desired result. These words used to search are referred to keywords.

Write better anchor text

Anchor text is the clickable text that links to another web page. The clickable text or phrase is referred to as the keyword or keyword phrase. Having clickable keyword phrases throughout your site not only points the user towards the desired information they are looking for but also helps the search engine recognise and understand the importance and topic of the page.

Optimise your use of images

What many web design and developers overlook is the additional information you can give to images. Naming the image to suit what the image about is the first most important step, however there is additional information you can designate to an image, these are; alt text and description. Alt text is used by software for such as screen readers or if the image can not be displayed and search engines put high value on the alt text, description though not as important gives you another opportunity to squeeze in more of those keywords you are focusing on.

Use heading tags appropriately

Heading tags are used to present structure on the page to users. There are six sizes of heading tags, beginning with <h1>, the most important and ending with <h6> the least important. Since heading tags generally make text contained in them larger than the normal text on the page, it is a visual cue to users that the text is more important and could help them understand the content that is listed underneath the heading text. Multiple heading sizes used in order to create a hierarchical structure for your content, makes it easier for users to navigate through your content and website.

Dealing with Crawlers

A robots.txt file tells search engines whether they are aloud to access and therefore crawl parts of your website. This file which must be named robots.txt, is placed in the root directory of your website and is a key file in ensuring search engines work through and index your site. There is also some level of control over the robots.txt file giving you the ability to prevent search engines from indexing particular pages. A reason you may not want it to index a page is the information may not be useful to a user therefore you would not want the page to show in a search engines results.

As mentioned above a sitemap.html and sitemap.xml are both an important factor to improving your sites ranking when dealing with search crawlers.

Promotions and Analysis

Often referred to as SEO, promotion and analysis falls rather under the title of Search Engine Marketing (SEM).  SEM is all about promoting your website through your blog or news feed, social media, newsletters, articles and reviews, the list goes on. Three key factors to a strong Search Engine Marketing strategy include; keyword research and analysis, website saturation and popularity & backlinks to your website embedded within your keywords.

Keyword research and analysis gives you insight into which keywords or keyword phrases are less competitive and therefore easier to gain first page listing on your desired search engines. Once you have established which keywords you are going to focus on, search engine optimisation is then done on the content to focus and promote those keywords within the text body of your website and pages.

Website saturation and popularity is best driven through social media, blog or news feeds, article submission and promotions. This is where you focus on delivering value to the user or reader to promote your product and services for you, a proven method for this is through incentive for the user when they promote or link to your site or content.

Backlinks to your website embedded within your keywords, this is by far the hardest part of the equation that is online marketing. Backlinks are links back to your website from other websites. Over time, through simply working on the above mentioned methods, you will slowly build a network of backlinks and thus imrpove your position within the search engine pages. There are however other proven methods of quickly ascertaining backlinks, though with the recent and upcoming improvements in Google’s algorithms (Google Hummingbird, Panda & Penguin), some methods will now do more harm than good in improving your listing and page rank with the almighty Google.