7 Smart Social Media Marketing Tips for Small Business Owners

Calum Maxwell

Social Media is a Marketing Must

Behind every small business is a person, partnership or family and as a small business you help to contribute $379 billion worth of industry value to Australia’s economy. Employing over 4.8 million Australians!

So how do you compete with the bigger businesses that have a larger marketing budget?

Running and owning a Small Business can be very rewarding on both a personal and professional level. Building a business and investing in yourself is truly satisfying and to see it grow is an amazing feeling.

As your business grows and a team comes together to facilitate and maintain a level of service, tackling the day to day craziness, there will be a need to engage and bring on new clientele to ensure further growth.

If you haven’t already noticed there is a world of business out there but the competition is fierce and making yourself known to potential clientele through marketing is a must.

That is why the world of social media has been such a godsend for so many small businesses.

Instead of pounding the pavement, or investing in expensive marketing mediums such as radio, small businesses can pound their keyboards, extending their reach, enhancing the value of their efforts and ultimately bringing in more clients – and more money.

Here are seven smart social media marketing tips every small business can use.

  • Solicit referrals & reviews from your existing stable of happy clients. If you’re an established small business, you probably have some regular clients, so ask them to speak up on your business’ social media pages. The personal connection is a valuable marketing tool for small business.
  • Share your expertise. Potential clients who appreciate your expertise are more likely to hire you, so share what you know by posting relevant articles and other content. These social media posts should not be about selling – they should be informational and useful for your readers.
  • Set a regular schedule for social media work. Flexibility is one of the biggest benefits of running a small business, but you need structure for your social media marketing efforts. Set a time each day to update your social media sites, write your content and share your knowledge.
  • Focus your efforts where they will do the most good. It is tempting to set up a profile on every social media platform, from the old stalwarts to the newest kids on the block. Unfortunately, that approach can leave you spread too thin, unable to keep up with the demands of constant updates. Focusing on two or three main platforms, and perhaps a few extras, is a much better strategy in the long run.
  • Share your personality. You do not have to be all business when posting on social media, and a few personal touches can actually add to the effectiveness of your marketing efforts. Feel free to share the occasional picture of your team, noting their hobbies, interests and strengths relating to your small business to add that personal touch and connection.
  • Show off samples of your work. Showing a few relevant samples of your work can be a great marketing strategy on social media, so look for ways to share your talent without giving your work away.
  • Encourage your followers to share. The beauty of social media is that a small circle of friends can quickly become a huge network of business associates. Encourage your personal social media followers to spread the word about your products and services – you never know where it may lead.

Summary

Social Media is an inexpensive way, for small businesses, of getting in front of potential clientele and extending their overall reach.

Spend time investigating which Platforms will work best for your business and Invest in those Social Media platforms.

Question & Suggestion

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