A guide to Australian business directory listings (updated for 2021)

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Increase your visibility and SEO

An Australian Business Directory listing (Citation) has the potential to improve your business’ profile and visibility in Google’s search results. This is due to both displaying your business on a separate platform designed specifically for business listings, as well as creating a high authority backlink to your website.

So, what is a backlink?

A backlink is any link from one website to another website. Using backlinks in the right way can help you increase your overall SEO performance and ranking in Google. More backlinks to your webpage from other sites can assist in achieving a higher organic search ranking on Google. By placing your business in an online directory you have the potential to gain backlinks from their webpage to your own webpage.

How can an Australian business directory listing help my business?

Building out a range of citations for your business gives you the potential to rank higher in Google. As more people are looking for a list of businesses to compare and choose from, Google tends to rank directories higher in search results. Therefore, listing your business on this alternative platform gives you greater exposure and an extra opportunity to connect with new clients.

For example, when searching for ‘electrician Perth’ the number one result that appears is the business directory hipages.com.au. You will also notice the fourth listing is another business directory called serviceseeking.com.au. This demonstrates the value that can be derived from listing your business in an Australian Business Directory.

Search results for "Electrician Perth" display business directory HiPages as the first result.

Why citations are important for Local SEO?

Citations are a contributing factor to Google’s E.A.T search guidelines which simply explained, is the page quality aspect. E.A.T stands for Expertise, Authoritativeness and Trustworthiness and has been a ranking factor since 2014.

Having a range of consistent citations with the same business information across the web including business name, address, and phone number is a way of showing Google that the information on your website is trustworthy.

If the electrician we found in our search earlier had 5 different phone numbers on 5 different business directories, Google may look at this as untrustworthy. This could negatively impact search results for the electrician, as Google would make the assumption that the user may not trust the information.

How Google My Business can improve your Local SEO?

The accuracy of your business information in your Google My Business (GMB profile) is as important as the citations. When you verify your profile, this is your way of telling Google that the information you have entered is accurate in search results and maps.

If you need help understanding how to use your GMB effectively for your business, have a look at our blog on the Benefits of Google My Business.

Need help with SEO for your business? We'd love to help.

List your business on these directories

If you are looking to increase your exposure online, grow your business profile, and potentially improve your rank on Google, our list of Australian Business Directories could be what you need.

The directories in the table below are categorised by Domain Authority (DA), which is an indicative search engine ranking score developed by Moz. DA predicts how well a website will rank on a Search Engine Results Page (SERP).

While Optimise Online uses some of the directories listed, we do not endorse, nor are affiliated with, any of the directories. Please note: Although most of the directories listed below are free, a few offer paid services.

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