Good news, we’re going to hold your hand and provide you the building blocks that we’ve developed through building countless websites for our clients, helping them with their social media content and more.
How content can make a difference
It's about the brand story
Convey your strengths
Understand your audience and their pain points
Let’s have another look at the Jeep example. Jeep understands their audience and acknowledges the biggest component of their customers are the dreamers who “hope that one day they’ll be able to do more and dream less.”
Jeep understands the pain points of their customers and targets their marketing with promises they will have the right “authentic gear” for the job when they finally get around to those outdoor adventures.