Tools to get your Business started Online
Taking your business online isn’t something you can ignore any longer and if you are new to this avenue of business then you’re in for a shock.
Online business continues to grow with NAB reporting that Australia’s online retail spend has increased by $15.25 billion for the year to April 2014.
That’s crazy right!?
One of the important must do’s with anything related to your business online, is to measure your efforts and progress. Now there is a great range of free online marketing tools at your disposal and to make your venture into the online business market easier we have put together a great list of online marketing tools to get you started.
Google Webmaster Tools: This is where you should start, here you can submit your website and pages to Google. It has a range of reporting tools that provide you with information on how people find your site and gives you the necessary information on how you can improve areas and resolve errors on site.
Google Analytics: A collaborative tool that works alongside Webmaster Tools is Google Analytics. This wonderful online marketing tool gives key insights regarding the source, time and location of traffic coming to your website. This tool gives you a powerful advantage by allowing you to measure and improve how visitors interact with your site.
Google Keyword Tool: If you are unsure as to what a keyword is then you should definitely get in contact with us. In short, a keyword is the word or phrase, entered into a search engine to find what ever it is you’re looking for. Google Keywords Tool can help you find a range of keywords that are related to your business, products and services and provides you with relevant data about the keyword, such as how often it is searched each month.
Google Trends: While Webmaster Tools and Analytics help you determine how people are finding your site, Google Trends provides the insight you need to find alternative keywords to target that will improve traffic to your online business giving you the opportunity to turn them into customers.
Social Media Tools
In the last 5 years or so, social media marketing has developed into a major asset for online business. Recognising the value of social networks like Facebook, Twitter, Pinterest and more; many businesses have taken full advantage of social media marketing, setting up company pages and investing serious marketing dollars in this area.
Hootsuite: A social network management tool, it allows you to control multiple social media networks from one junction. The great thing about this application is that you can schedule your posts in a sequence and preview them all in a chart format. This helps you in keeping a record of the posts, while also tracking the performance and social reach.
Loomly: this is by far our favourite brand and content manager for social media. It is brilliant for teams, managing content being posted out to several of the main social media networks, the ability to communicate around a post before it is scheduled ensures that the content is on point.
Sharescount & Sharedcount: These both are a simple tool but useful, you simply enter in your website address and it informs you how many shares on Facebook, Twitter, Google, Pinterest, Linkedin, Stumbleupon and Delicious you have.
MOZ – Open Site Explorer: Previously known as SEOmoz, MOZ offers an open site explorer that allows you to figure out the sources of backlinks that have served well for your competitors. This can boost up your link building campaign to enormous reach.
Available in both paid and free versions, the latter provides you with a brief detail of page/domain authority along with 200 backlink URLs of the first five domains you enter. You can also sign up for a 30-day free trial to get an idea of how effective the paid version is. Certainly, not a bad deal at all!
GTmbetrix: Site speed has become an important part of optimising a website for better response, and having a tool like GTmetrix to analyze the page speed makes the task easier. As per the percentage grading system, it will give you a perfect idea regarding the scope of any further improvement. Remember, there are impatient people all around on the internet, and you may lose your potential clients due to poor site speed.
WordTracker: WordTracker is one of the most efficient keyword tools available online, given the fact it has a huge database of the most popular keywords trending on the web. The keywords offered are the ones that have proved to be profitable for the webmasters and have helped many to increase the visibility of their site. This robust platform allows you to choose the top performing keyword from an assortment of millions of choices. You can either opt for a free trial or go for a paid version, whichever suits your requirements.
Evernote: Remember Everything! It’s not possible to keep each and every point in mind when it comes to setting strategies for online marketing of your business. You need to have a list of ideas lined up in a single note. Evernote is a perfect replacement for those irritating yellow sticky ones. You can formulate a note with text, pictures or voice record and set a reminder in place to follow up.
Hope this all helps
Well, we hope that you have a good list now of free online marketing tools to get you started or help improve your online marketing efforts. If you have some feedback and like the what we have found or have a recommendation of an online marketing tool or SEO tool, please tell us below. Also be sure to check back here as we will add more tools to this list as we find them.