To make the most of your online presence, your business needs to be positioned with the highest possible visibility in Google search results. Optimise Online can help you obtain better qualified, targeted traffic that assists your business achieve cost-effective leads with Google Ads.
In the right hands, Google Ads gives you the power to grow your business exponentially. It allows you to target your messaging to those who are searching for terms specifically related to your business, products, or services and those who have already visited your website.
When you partner with Optimise Online, we invite you to become part of our team.
When you partner with Optimise Online, we invite you to become part of our team. We get to know you and understand your business through an in-depth Business Workshop, where we explore who you are, what you do, why you exist, your strengths and weaknesses, and your vision for the future.
We take the time to understand your business and what you hope to achieve so we can create an effective Google Ads campaign that targets the right customers searching for your products or services. We develop and refine your campaign in detail to put your name on the search market and bring you the fast, converting leads you want.
The right keyword selection can mean the difference between an effective Google Ads campaign and a wasted budget. Better targeting can put your ad in front of interested users and increase your return on investment (ROI). Through extensive market research, we develop a thorough understanding of your business and your industry, to help build you a highly effective campaign with search terms geared toward driving relevant traffic to your website.
To get the most out of Google Ads and achieve the best ROI, your campaign needs a strong foundation. The more you dedicate to setting up your campaign correctly, the more you will gain as time goes on. We invest time and effort to establish strong foundations and work with you to optimise your campaign. We ensure your website, landing pages (where applicable), sales pages and ads are positioned correctly to convert.
With the constantly evolving nature of consumer behaviour online, many factors can impact the success of your Google Ads campaign. Leveraging the power of data and analytics, we test and measure your campaign’s ongoing performance, providing you with regular insights about the success of your ads and advice about next steps. We work with you to adjust your campaign, as needed, to ensure you continue to yield the greatest return for your investment.
To ensure the best value for your spend, we implement tracking code which allows us to monitor your campaign’s goals. We track the consumer journey from your ad interactions, such as how and when they visit your website/landing page or call your business. This allows us to accurately determine which search terms, ads, ad groups, and campaigns were the most effective in converting your visitors to customers.
There are plenty of reasons why a growing number of businesses use Google Ads as part of their marketing strategy.
Google Ads management allows us to set a daily limit for how much you wish to spend on your ads. This enables us to accurately plan your budget and optimise your ads to display at times when there is a higher chance of securing a lead.
Google Ads makes use of multiple keywords at a time, which can be tailored to accurately hit search terms that enable your ads to appear at the top of the page quickly in search results. With the right campaign, you can begin to see results on the first day.
If you are a fan of statistics, you will love the transparency and Pay-Per-Click (PPC) metrics of Google Ads. Metrics can be customised to report on specific aspects of your campaign’s performance. We track your progress and refine your Google Ads campaign to perform even more effectively.
Google Ads is unique in that your ads can be customised to meet your desired outcomes. From using different keyword types, to ad extensions, and audience definitions, there are endless combinations we use to refine your campaign and improve your ads over time.
The best part about Google Ads is that you only ever pay when someone clicks on your ad. This means you only pay for people who are interested in your business, or your products/services, making the best use of your advertising budget.
To achieve the most value from your advertising budget, Google Ads is an excellent, cost-effective way to get your business in front of the people who matter. Google Ads forms part of your overall digital marketing strategy and complements other strategic digital services such as Search Engine Optimisation (SEO) and Social Media Marketing.
Google Ads gets your agency or business in front of the people searching specifically for the products or services you offer. It uses keywords, ad copy, and extensions tailored to your products or services to effectively drive relevant, qualified traffic to your website; precisely when people are searching for what your business offers.
Google Ads allows you to customise your ads, with virtually endless ways to refine your campaign to grow your leads and increase sales. With a realistic budget, the right strategy, and a well-crafted campaign by the team at Optimise Online, Google Ads can be a high-converting leads machine.
With Google Ads, you can choose keywords you do not want targeted in your campaign (negative keywords). This allows you to focus on specific keywords your audience uses and exclude those they would not use, which can save you money on wasted clicks.
When selecting negative keywords, we look for search terms that are similar to your targeted keywords but relate to different products or services from those you offer. If you were selling new cars, for instance, you might not want your ads to appear when people search for used cars. By selecting “used” as a negative keyword, people searching for new cars will not see your ad.
Google Ads works on a Pay-Per-Click (PPC) basis, so you only ever pay when people click through to your website, or make calls to your business through your ad. Google Ads allows you to set a daily spending limit, so you can accurately plan your budget and optimise your ads to display when there is a higher chance of securing a lead.
The average cost varies from less than $1 per click, to between $1 and $2, depending on where and when your ads appear. The most expensive keywords can cost up to $50 or more per click (this usually only applies to highly competitive keywords in industries with high customer lifetime values).
As soon as people start clicking through from your ads, you will begin to see results. While this can occur from the first day of your campaign, it usually takes time for Google to learn and adapt, so patience is necessary in the first few weeks.
You will begin to see more positive results within the first month of your campaign. However, we usually allow two to three months to collect meaningful data. We look at metrics such as clicks, impressions, and click-through-rate over the period. This allows us to accurately determine if your campaign is working effectively, or if further optimisation is required.
Remarketing is a way to connect with people who have shown interest in your brand through visiting your website, using your app, or watching your videos. Your Google Display Ads are remarketed through the Google Display Network to keep your brand foremost in peoples’ minds and entice them to come back to your website.
You can strategically position your ads to raise brand awareness or provide an opportunity for a purchase when people browse Google or visit partner websites on the Google Display Network. Your past visitors will, for instance, see your ads while browsing the web, watching YouTube videos, or reading news sites.
If you already advertise on Google, a piece of Google remarketing code (also known as a tag or pixel) is added to your website to include your visitors in your remarketing audiences. This further spreads your message and increases your brand awareness.
Ad groups are literally groups of ads targeted to a set of related keywords. Ad groups allow us to group related keywords and compose copy for your ads around a common theme, such as a product or service you offer. A campaign is made up of one or more ad groups. Simple!