Why improving your websites load time is a must.
Studies show that users leave a site if it hasn’t loaded in 4 seconds; this is why it is so important that your website loads quickly, performs well and delivers the content in a way that connects with the user. Google has placed high importance on this and as such have developed tools to help webmasters improve their sites to meet Google’s standards. One of these tools is Google’s Page Speed Service a new CDN (content delivery network).
As a small to medium business there are two services that offer a no cost solution, one being Google PageSpeed Services and the other being Cloudflare. Being a customer myself of Cloudflare’s CDN, I have had little issue with the load times of my site and appreciate the value of a fast loading website, having seen the results first hand in my Analytics and reduced bounce rate of visits (people leaving my site).
It will be certainly interesting to see just how Google’s PageSpeed Service compares to Cloudflare, having just submitted the signup application for the service, I will be providing an in depth report and comparison of the two services.