Social Media Coaching Perth
Ongoing education and support
to get your brand heard.
Social media is a powerful tool where you can build an audience and create meaningful connections that help grow your brand. By connecting directly with your audience, you have an excellent way to promote your products/services, drive traffic to your website, and increase sales.
Often, the best results on social media come from you telling your own story. Our social media coaching guides and mentors you, helping you with everything from planning your social media interactions to crafting your message. With Optimise Online as your social media coach, you will be empowered to grow your online audience, your business, and your brand.
The Optimise Online way
When you partner with Optimise Online, we help you understand the importance of a solid foundation for your digital marketing strategy.
We collaborate with you to develop the right message that resonates with your customers. As part of getting to know you, we conduct an in-depth analysis where we work to understand you and your business, which helps us to plan the right strategy for you.
One of the key ways to get the most out of your digital marketing strategy is with social media. Our social media coaching helps you build a community of loyal brand advocates who will help spread your message and grow your brand awareness.
Build a community
Social media gives you access to a powerful platform where you can build a community who spread your brand message organically. If people relate to your message and connect with your brand, they will naturally spread the word and encourage others to follow you. We provide you with coaching to help you build your community by engaging and educating new customers, and increasing your brand presence.
Focus on people
Social media is ideal for generating interest in your brand to build a community of loyal advocates. Most social media platforms measure social media performance in three key areas:
- Vanity metrics: reactions, comments, and shares (what looks good).
- Sanity metrics: engagement and insights (what is good for business).
- Humanity metrics: real conversation (what is going to generate leads).
We help you understand social media is about people and that spreading your message through real conversation works more effectively to generate leads than simply reactions, comments, or shares.
Create valuable content
- Audience pain points: We assist you in developing content that addresses the pain points of your audience, providing useful information and insights to help solve their problems.
- Authentic messages: People deal with people, so we encourage you to build authentic content around your audience that makes your message believable and your brand relatable.
- Consistency: Your audience will come to rely on you as a source of information, so we coach you to post regularly to keep your audience engaged and interested.
- Variety of post types: We help you mix things up with advice about different types of posts you can use to keep your message fresh and your audience coming back.
- Pay attention to what works: We keep an eye on your metrics and help you interpret the data, so you understand the type of content that resonates best with your audience.
Cut through the noise
Social media is heavily saturated with advertising material and it can be difficult to break through the noise to deliver your message. Our social media experts know what drives your audience and how they consume content. We help you understand that effective social media requires social interaction, posting content that is authentic and relatable. We help you differentiate yourself with content that tells a story rather than focussing on selling a product or service.
Grow your brand and be seen.
Social media is an excellent way to get your brand seen. Using social media the right way helps you build brand trust and a community of loyal advocates who will happily spread your message. Our social media coaching gets you in front of the right people, at the right time, to help your brand grow organically. We help you take your brand from being unknown to being known by the people you want to serve.
Understand your goals
What are you hoping to achieve with social media? Understanding your goals gives you something to aim for, whether it be increasing your followers, gaining interactions, or simply informing your audience about your products or services. We assist you to identify clear goals and objectives that help shape your content the right way to achieve your aim.
Research and plan
Our social media experts help you tell your own story with social media coaching that empowers you to effectively manage your social media channels. We help you plan your social media interactions with contemporary knowledge and proven strategies that generate awareness and engagement, while creating meaningful connections with your audience.
Listen and engage
As your community grows, conversation about your brand will grow with it. People will comment on your posts, tag you in their posts, or message you directly. We help you understand the importance of keeping up with what people are saying and adding your own contribution, where needed, to keep the conversation where you want it to be.
Content schedule
Managing your social media can be difficult, especially across multiple platforms. We help you install and set up the Loomly social media management tool, which gives you the power to schedule posts and manage your content from one platform. With our instruction and coaching, managing your social media with Loomly will be a breeze.
Monitor and review
To help you understand the type of content that resonates with your audience, we assist you in measuring the performance of your social media efforts. Understanding the effectiveness of your social media interactions lets you know what works (and what doesn’t), which helps to keep your message fresh and your community growing.
Frequently asked questions
What can social media coaching do for me?
Social media coaching from Optimise Online helps you get a hold of your social media. Our Digital Strategists help you with advice about your content and assistance with planning and scheduling your posts. We work through what you are hoping to achieve, whether it be generating leads, increasing brand awareness, or boosting web traffic. Whatever your aim, we help you formulate a strategy that will bring you social media success.
We also assist you with data analysis, helping you understand what it all means and how you can shape your content to improve your performance and increase your reach on social media.
How often should I be posting on social media?
We encourage clients to post up to five times a week, although, we understand this is not always achievable. You could find your audience will come to rely on you as a source of information, so posting consistently is key to your social media success. If you are consistent, your audience will get to know your schedule and look out for your posts.
Do I have to give you my login details?
At Optimise Online, your privacy is our biggest concern. With this in mind, you don’t need to provide us with any of your login details; all you need to do is grant us administrator access to your main account. Your credentials stay private, just as they always should.
While improvements in these factors can see immediate results, more substantial results, such as ranking on the first page, usually take more time and effort. One of the complexities associated with SEO performance is the ever-changing nature of Google, which requires constant monitoring and adjustment of your SEO strategy. The Optimise Online team keep up with Google’s developments and understand the best way to optimise your website for search success.
Are the benefits of social media worth it?
The benefits of social media are definitely worth the effort. Having an organic presence and building an online community will see your brand reaching far beyond traditional advertising methods. When targeted correctly, advertising can be inexpensive and very effective. You could even find you will generate leads for free!
Will it take up a lot of my time?
Initially, it will take some time to set up your accounts correctly to effectively build your online presence. Don’t panic, though, we will be here to help with your strategy and with scheduling your posts. Over time, you will find you spend less time as it becomes part of your weekly/monthly schedule.
I don't have "that" Instagram look, will I look bad on social media?
People want to see real people. Being genuine and conveying your own persona will ultimately make you more relatable and believable than merely having the “Instagram look.” There are so many carbon copies of inauthentic people on social media, it can be refreshing to see someone who is real.