Tag Archives: Business

7 Social Media Tips for Small Businesses

7 Smart Social Media Marketing Tips for Small Business Owners

Social Media is  a Marketing Must

Behind every small business is a person, partnership or family and as a small business you help to contribute $379 billion worth of industry value to Australia’s economy.  Employing over 4.8 million Australians!

So how do you compete with the bigger businesses that have a larger marketing budget?

Running and owning a Small Business can be very rewarding on both a personal and professional level. Building a business and investing in yourself is truly satisfying and to see it grow is an amazing feeling.

As your business grows and a team comes together to facilitate and maintain a level of service, tackling the day to day craziness, there will be a need to engage and bring on new clientele to ensure further growth.

If you haven’t already noticed there is a world of business out there but the competition is fierce and making yourself known to potential clientele through marketing is a must.

That is why the world of social media has been such a godsend for so many small businesses.

Instead of pounding the pavement, or investing in expensive marketing mediums such as radio, small businesses can pound their keyboards, extending their reach, enhancing the value of their efforts and ultimately bringing in more clients – and more money.

Here are seven smart social media marketing tips every small business can use.

  • Solicit referrals & reviews from your existing stable of happy clients. If you’re an established small business, you probably have some regular clients, so ask them to speak up on your business’ social media pages. The personal connection is a valuable marketing tool for small business.
  • Share your expertise. Potential clients who appreciate your expertise are more likely to hire you, so share what you know by posting relevant articles and other content. These social media posts should not be about selling – they should be informational and useful for your readers.
  • Set a regular schedule for social media work. Flexibility is one of the biggest benefits of running a small business, but you need structure for your social media marketing efforts. Set a time each day to update your social media sites, write your content and share your knowledge.
  • Focus your efforts where they will do the most good. It is tempting to set up a profile on every social media platform, from the old stalwarts to the newest kids on the block. Unfortunately, that approach can leave you spread too thin, unable to keep up with the demands of constant updates. Focusing on two or three main platforms, and perhaps a few extras, is a much better strategy in the long run.
  • Share your personality. You do not have to be all business when posting on social media, and a few personal touches can actually add to the effectiveness of your marketing efforts. Feel free to share the occasional picture of your team, noting their hobbies, interests and strengths relating to your small business to add that personal touch and connection.
  • Show off samples of your work. Showing a few relevant samples of your work can be a great marketing strategy on social media, so look for ways to share your talent without giving your work away.
  • Encourage your followers to share. The beauty of social media is that a small circle of friends can quickly become a huge network of business associates. Encourage your personal social media followers to spread the word about your products and services – you never know where it may lead.

Summary

Social Media is an inexpensive way, for small businesses, of getting in front of potential clientele and extending their overall reach.

Spend time investigating which Platforms will work best for your business and Invest in those Social Media platforms.

Question & Suggestion

Got a tip we didn’t think of, drop a comment below!

Are you a Small Business and need a new or upgrade to your website? Optimise Online offer a great range of solutions for Small Business Website Design.

online marketing tools to help you with seo

Free Online Marketing Tools for Business Online

Tools to get your Business started Online

Taking your business online isn’t something you can ignore any longer and if you are new to this avenue of business then you’re in for a shock.

Online business continues to grow with NAB reporting that Australia’s online retail spend has increased by $15.25 billion for the year to April 2014.

That’s crazy right!?

One of the important must do’s with anything related to your business online, is to measure your efforts and progress. Now there is a great range of free online marketing tools at your disposal and to make your venture into the online business market easier we have put together a great list of online marketing tools to get you started.

Google Tools

Google Webmaster Tools: This is where you should start, here you can submit your website and pages to Google. It has a range of reporting tools that provide you with information on how people find your site and gives you the necessary information on how you can improve areas and resolve errors on site.

Google Analytics: A collaborative tool that works along side Webmaster Tools is Google Analytics. This wonderful online marketing tool gives key insights regarding the source, time and location of traffic coming to your website. This tool gives you a powerful advantage by allowing you to measure and improve how visitors interact with your site.

Google Keyword Tool: If you are unsure as to what a keyword is then you should definitely get in contact with us. In short, a keyword is the word or phrase, entered into a search engine to find what ever it is you’re looking for. Google Keywords Tool can help you find a range of keywords that are related to your business, products and services and provides you with relevant data about the keyword, such as how often it is searched each month.

Google Trends: While Webmaster Tools and Analytics help you determine how people are finding your site, Google Trends provides the insight you need to find alternative keywords to target that will improve traffic to your online business giving you the opportunity to turn them into customers.

Social Media Tools

In the last 5 years or so, social media marketing has developed into a major asset for online business. Recognising the value of social networks like facebook, twitter, pintrest and more; many businesses have taken full advantage of social media marketing, setting up company pages and investing serious marketing dollars in this area.

Hootsuite: With an easy to use interface, this tool allows you to control multiple social media networks from one junction. The great thing about this application is that you can schedule your posts in a sequence and preview them all in a chart format. This helps you in keeping record of the posts, while also tracking the performance and social reach.

Likealyzer: This Facebook analytics tool helps you in evaluating and gauging the worth of your Facebook page. You can scrutinize, contrast and survey the potential activities that can incite growth and engagement on your posts and page. The tool provides you with complete information on the probable issues and how to tackle them, definitely a handy little tool to use.

Sharedcount: This is a simple tool but useful, you simply enter in your website address and it informs you how many shares on facebook, twitter, google, pintrest, google, linkedin, stumbleupon and delicious you have.

SEO Tools

MOZ – Open Site Explorer: Previously known as SEOmoz, MOZ offers an open site explorer that allows you to figure out the sources of backlinks that have served well for your competitors. This can boost up your link building campaign to enormous reach.

Available in both paid and free versions, the latter provides you with a brief detail of page/domain authority along with 200 backlink URL’s of the first five domains you enter. You can also sign up for a 30 day free trial to get an idea of how effective the paid version is. Certainly, not a bad deal at all !

GTmetrix: Site speed has become an important part of optimising a website for better response, and having a tool like GTmetrix to analyze the page speed makes the task easier. As per the percentage grading system, it will give you a perfect idea regarding the scope of any further improvement. Remember, there are impatient people all around on internet, and you may lose your potential clients due to poor site speed.

WordTracker: WordTracker is one of the most efficient keyword tools available online, given the fact it has a huge database of the most popular keywords trending on the web. The keywords offered are the ones that have proved to be profitable for the webmasters and have helped many to increase the visibility of their site. This robust platform allows you to choose the top performing keyword from an assortment of millions of choices. You can either opt for a free trial or go for a paid version, whichever suits your requirements.

LinkLuv: Want to get high authority backlinks to your website without having to put in much effort? LinkLuv allows you to crowdsource your website through social media exchange. All you have to do is to submit your links into LinkLuv and let other users share it with their social media networks, creating a flood of backlinks. The amount of social signals you get in return for a small amount of effort, would take you days to aquire. The free version requires you to share other users links in order to build points (a form of currency), with points to your tally your links are then shared in return. On the other hand, you can buy a monthly subscription to get as many points you want.

Organisation Tools

Evernote: Remember Everything! It’s not possible to keep each and every point in mind, when it comes to setting strategies for online marketing of your business. You need to have a list of ideas lined up in a single note. Evernote is a perfect replacement for those irritating yellow sticky ones. You can formulate a note with text, pictures or voice record and set a reminder in place to follow up.

Hope this all helps

Well we hope that you have a good list now of free online marketing tools to get you started or help improve your online marketing efforts. If you have some feedback and like the what we have found or have a recommendation of an online marketing tool or SEO tool, please tell us below. Also be sure to check back here as we will add more tools to this list as we find them.

Australian Business Directories

Free Australian Business Directory Listings

List your business on these Australian Directories

 
Being found on the first page of Google isn’t just the only way to increase your online profile and get those desired customers coming your way. In fact listing on a lot of the below directories may just put your business on the first page of Google within their directory as many of the high profile directory listing sites generally get a lot of exposure on the first and second page of Google.

Looking to increase your online profile, here are some free business listing directories that will help you get those much needed links back to your site.

 
Stay tuned for a more comprehensive write up on each of the directories, including a review of their product and services.