Tag Archives: Online

build your email list and social network following

How to build that Email List and Social Network Following

Starting out your Email and Social Networking List

So you are starting out your email list and social network following, set on building a list of contacts and followers that you can present what you have to offer in a hope that they in turn will engage with your business or further promote it for you.

What we have here for you are good guidelines with fundamental basics, a check list and actions for you to take when building your email list and social network. By following these basics you will be on your way to fast tracking your reach and network growth.

Research and Plan of Attack

  • Invest in key Social Networks
  • Know your Audience and Demographic
  • Mailchimp your route to Email Marketing
  • Connect and Engage by joining Forums
  • Business Cards & your trusty Mobile Phone

Invest in key Social Networks

There are simply too many Social Networks out there to join, at last count I put it well over 250 and according to about tech there are 91 Leading Social Networks worldwide that you could consider joining but where do you start and where does it stop.

So which Social Networks do you invest your time in?

I like to present my clients with the 5 – 6 staples of social networks, being facebook, twitter, google+, linkedin, youtube, instagram and pintrest (for those arty kind of businesses). What you need to do though is research which social networks are best suited for your business.

Once you have setup and established your profiles it’s time to promote, link and share your networks. When leaving your footprint online, ensure you take every opportunity to promote your networks. Signing up to forums, joining groups within social media and your website are a good place to start.

Know your Audience and Demographic

Know and research your target audience and demographic, we’ve all heard it a thousand times before that time is money, by investing time in research you will ensure that when it comes time to spend on social media marketing you’ll get the best return for your investment.

During this research it will open a lot of doors as well, you’ll learn about different forums out there to join, facebook groups, business networking meets and much more.

Mailchimp your route to Email Marketing

Mailchimp is by far my most recommended platform for email marketing, it is easy to use, integrates with most website platforms and it is free to use up to 2,000 contacts and 12,000 emails per month. If you haven’t checked it out, I highly recommend you do!

Now make sure that you do integrate it with your website by having the option to opt in to your email list. Have simple newsletter signup forms or look into popup requests on site that invite your visitor to connect.

Connect and Engage by joining Forums

Forums are a great way to get in front of like minded people in your area of field and provide you with an opportunity to link to your website and social networks on your profile.

By engaging with multiple forums, answering questions and generally involving yourself within key online communities, your following will begin to grow and in turn if you stick to the 3 H’s (helpful, honest and humble), people will start to recommend and promote your business for you.

Business Cards & your trusty Mobile Phone

Surely I am not telling you anything new, you should always have your business cards at arms length, being able to hand off a business card in a moment of opportunity is professional and ensures you the best chance of your new contact getting back in touch with you.

What about that Email List though?

Mobile phones they are with us, in our pocket or purse, everywhere we go. So now that you are setup and across Mailchimp, install the app and have it ready to go. This way when you hand off your business card you can ask at the same time, if they would like to be added to your email list and right there and then you can punch them in and BAM! they are now a part of your following.


You have to setup a plan of action and stick to it, research saves you time and money and you need to bank on every opportunity to connect, either in person or online, it is essential in building your Email list and Social Network following.

Got questions, need some help or got something great to add. Leave us a comment below.

Social Media Marketing for Beginners Perth

Social Media Marketing for Beginners

What is Social Media Marketing?

Social Media offers direct access to an insanely large user base, we only need to look at facebook to acknowledge this fact. Business Insider recently reports on average 1.44 billion monthly users spend an average of 20 minutes on facebook a day.

So the question! Social Media Marketing is the use of social media platforms like instagram, facebook, linkedin, youtube and Google+, where by the creation of a business profile you create opportunity for existing and potential customers to engage and interact with your business.

Why is Social Media Marketing important?

Making use of Social Media in your business, it’s like putting a sign outside your customers bedroom window saying ‘Pick me, I have the product or service you are looking for‘.

Through simply being online, being active and promoting your business, services and products through social media, you’re creating content which gets you in front of your customer base and new clientèle. It simply keeps you fresh and front of mind.

An example to better clarify this is, let’s just say you business is side by side with your number 1 competitor and on the outside of their building they have all this great sign-age welcoming you in, yet you simply have your business name on a small sign hanging from the door. I know which business I would be more inclined to walk into.

By not using Social Media as a Marketing platform you are restricting your business growth.

Tips for beginners starting out on Social Media

Choose your social media platforms wisely. With over 250 social media platforms available, some are going to be better suited to your business. The staples are facebook, google+, twitter, linkedin and instagram.

Keep your profile simple, clean and make it easy for the visitor to get in contact or visit your website. Below are some examples.

  • Use real photos, photos that you have taken and don’t use fake images. Show your face, avoid using animals and connect with your customer base.
  • Complete your profile, don’t leave it half finished and spend some money on a great banner design, which can also be used to promote your products and services.
  • Write a fantastically good company description. We are working on brand trust here and well written content about your business and values will help to do this.
  • Include a link to your website and make sure there is further contact details readily accessible, we want to make it as easy as possible for your visitor to get in touch.

Social Media buttons on your Website is a must have!

Why go to all that effort to write a great piece on why your product or service is sensation, without giving your customer the ability to click a button and share it on one of their favourite social media platforms.

Having social media buttons on your website allows the visitor to share your article, product or page on their personal social media profile. With a simple click and share button you are now in front of all their friends or followers.

Share great and interesting Content

I get it, puppies are cute and yes I love my dog but unless you are a pet store selling puppies, I’d suggest looking into other more relevant content to share with your followers.

In business we are constantly working to stay ahead of the pack, reading and learning about our industry or product and just what is out there readily available to take advantage off or add to our business to improve our service or serviceability.

So write about it, share it, show case it and sell it.

Now not every post shouldn’t be a sales post, you simply need to keep the content fresh, informative, fun and at times yes whack that special up, promote that brilliant new product you just got in or remind people that you offer a sensational service.

People are more likely to spend when they choose to engage with you.

Other important Do’s and Dont’s to Consider

  • You can post many times in one day but don’t over do it, every post you submit doesn’t get to all of your followers, so posting regularly isn’t a bad thing.
  • Find, follow and join groups and niches that are specific to you and your business.
  • Don’t forget to like or follow back but keep a balance of followers vs following.
  • Content you share doesn’t have to always be yours, by sharing other content you are again creating trust and that you are knowledgeable in your field of expertise.
  • Follow the T&C’s, read them and I mean actually read them, it is important to know the rules.
  • Build a marketing strategy and measure your results, if you are constantly working on your strategy to improve it you will only improve your end results.


Social Media offers an invaluable medium to engage and connect with your existing and potential clientèle.

By defining a clear social media marketing strategy and measuring your results as you progress, you are only going to improve your return for time and dollars spent in this area.

Taking your time to build great profiles on each social media platform, relevant to your business and promoting, sharing and creating great content will grow your business online.

Need to discuss your Social Media Marketing Strategy, get in Contact with Optimise Online for a consultation appointment.


online marketing tools to help you with seo

Free Online Marketing Tools for Business Online

Tools to get your Business started Online

Taking your business online isn’t something you can ignore any longer and if you are new to this avenue of business then you’re in for a shock.

Online business continues to grow with NAB reporting that Australia’s online retail spend has increased by $15.25 billion for the year to April 2014.

That’s crazy right!?

One of the important must do’s with anything related to your business online, is to measure your efforts and progress. Now there is a great range of free online marketing tools at your disposal and to make your venture into the online business market easier we have put together a great list of online marketing tools to get you started.

Google Tools

Google Webmaster Tools: This is where you should start, here you can submit your website and pages to Google. It has a range of reporting tools that provide you with information on how people find your site and gives you the necessary information on how you can improve areas and resolve errors on site.

Google Analytics: A collaborative tool that works along side Webmaster Tools is Google Analytics. This wonderful online marketing tool gives key insights regarding the source, time and location of traffic coming to your website. This tool gives you a powerful advantage by allowing you to measure and improve how visitors interact with your site.

Google Keyword Tool: If you are unsure as to what a keyword is then you should definitely get in contact with us. In short, a keyword is the word or phrase, entered into a search engine to find what ever it is you’re looking for. Google Keywords Tool can help you find a range of keywords that are related to your business, products and services and provides you with relevant data about the keyword, such as how often it is searched each month.

Google Trends: While Webmaster Tools and Analytics help you determine how people are finding your site, Google Trends provides the insight you need to find alternative keywords to target that will improve traffic to your online business giving you the opportunity to turn them into customers.

Social Media Tools

In the last 5 years or so, social media marketing has developed into a major asset for online business. Recognising the value of social networks like facebook, twitter, pintrest and more; many businesses have taken full advantage of social media marketing, setting up company pages and investing serious marketing dollars in this area.

Hootsuite: With an easy to use interface, this tool allows you to control multiple social media networks from one junction. The great thing about this application is that you can schedule your posts in a sequence and preview them all in a chart format. This helps you in keeping record of the posts, while also tracking the performance and social reach.

Likealyzer: This Facebook analytics tool helps you in evaluating and gauging the worth of your Facebook page. You can scrutinize, contrast and survey the potential activities that can incite growth and engagement on your posts and page. The tool provides you with complete information on the probable issues and how to tackle them, definitely a handy little tool to use.

Sharedcount: This is a simple tool but useful, you simply enter in your website address and it informs you how many shares on facebook, twitter, google, pintrest, google, linkedin, stumbleupon and delicious you have.

SEO Tools

MOZ – Open Site Explorer: Previously known as SEOmoz, MOZ offers an open site explorer that allows you to figure out the sources of backlinks that have served well for your competitors. This can boost up your link building campaign to enormous reach.

Available in both paid and free versions, the latter provides you with a brief detail of page/domain authority along with 200 backlink URL’s of the first five domains you enter. You can also sign up for a 30 day free trial to get an idea of how effective the paid version is. Certainly, not a bad deal at all !

GTmetrix: Site speed has become an important part of optimising a website for better response, and having a tool like GTmetrix to analyze the page speed makes the task easier. As per the percentage grading system, it will give you a perfect idea regarding the scope of any further improvement. Remember, there are impatient people all around on internet, and you may lose your potential clients due to poor site speed.

WordTracker: WordTracker is one of the most efficient keyword tools available online, given the fact it has a huge database of the most popular keywords trending on the web. The keywords offered are the ones that have proved to be profitable for the webmasters and have helped many to increase the visibility of their site. This robust platform allows you to choose the top performing keyword from an assortment of millions of choices. You can either opt for a free trial or go for a paid version, whichever suits your requirements.

LinkLuv: Want to get high authority backlinks to your website without having to put in much effort? LinkLuv allows you to crowdsource your website through social media exchange. All you have to do is to submit your links into LinkLuv and let other users share it with their social media networks, creating a flood of backlinks. The amount of social signals you get in return for a small amount of effort, would take you days to aquire. The free version requires you to share other users links in order to build points (a form of currency), with points to your tally your links are then shared in return. On the other hand, you can buy a monthly subscription to get as many points you want.

Organisation Tools

Evernote: Remember Everything! It’s not possible to keep each and every point in mind, when it comes to setting strategies for online marketing of your business. You need to have a list of ideas lined up in a single note. Evernote is a perfect replacement for those irritating yellow sticky ones. You can formulate a note with text, pictures or voice record and set a reminder in place to follow up.

Hope this all helps

Well we hope that you have a good list now of free online marketing tools to get you started or help improve your online marketing efforts. If you have some feedback and like the what we have found or have a recommendation of an online marketing tool or SEO tool, please tell us below. Also be sure to check back here as we will add more tools to this list as we find them.