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7 Social Media Tips for Small Businesses

7 Smart Social Media Marketing Tips for Small Business Owners

Social Media is  a Marketing Must

Behind every small business is a person, partnership or family and as a small business you help to contribute $379 billion worth of industry value to Australia’s economy.  Employing over 4.8 million Australians!

So how do you compete with the bigger businesses that have a larger marketing budget?

Running and owning a Small Business can be very rewarding on both a personal and professional level. Building a business and investing in yourself is truly satisfying and to see it grow is an amazing feeling.

As your business grows and a team comes together to facilitate and maintain a level of service, tackling the day to day craziness, there will be a need to engage and bring on new clientele to ensure further growth.

If you haven’t already noticed there is a world of business out there but the competition is fierce and making yourself known to potential clientele through marketing is a must.

That is why the world of social media has been such a godsend for so many small businesses.

Instead of pounding the pavement, or investing in expensive marketing mediums such as radio, small businesses can pound their keyboards, extending their reach, enhancing the value of their efforts and ultimately bringing in more clients – and more money.

Here are seven smart social media marketing tips every small business can use.

  • Solicit referrals & reviews from your existing stable of happy clients. If you’re an established small business, you probably have some regular clients, so ask them to speak up on your business’ social media pages. The personal connection is a valuable marketing tool for small business.
  • Share your expertise. Potential clients who appreciate your expertise are more likely to hire you, so share what you know by posting relevant articles and other content. These social media posts should not be about selling – they should be informational and useful for your readers.
  • Set a regular schedule for social media work. Flexibility is one of the biggest benefits of running a small business, but you need structure for your social media marketing efforts. Set a time each day to update your social media sites, write your content and share your knowledge.
  • Focus your efforts where they will do the most good. It is tempting to set up a profile on every social media platform, from the old stalwarts to the newest kids on the block. Unfortunately, that approach can leave you spread too thin, unable to keep up with the demands of constant updates. Focusing on two or three main platforms, and perhaps a few extras, is a much better strategy in the long run.
  • Share your personality. You do not have to be all business when posting on social media, and a few personal touches can actually add to the effectiveness of your marketing efforts. Feel free to share the occasional picture of your team, noting their hobbies, interests and strengths relating to your small business to add that personal touch and connection.
  • Show off samples of your work. Showing a few relevant samples of your work can be a great marketing strategy on social media, so look for ways to share your talent without giving your work away.
  • Encourage your followers to share. The beauty of social media is that a small circle of friends can quickly become a huge network of business associates. Encourage your personal social media followers to spread the word about your products and services – you never know where it may lead.


Social Media is an inexpensive way, for small businesses, of getting in front of potential clientele and extending their overall reach.

Spend time investigating which Platforms will work best for your business and Invest in those Social Media platforms.

Question & Suggestion

Got a tip we didn’t think of, drop a comment below!

Are you a Small Business and need a new or upgrade to your website? Optimise Online offer a great range of solutions for Small Business Website Design.

content writing and copyright perth

Guidelines to Structured Article Writing

Guidelines for Writing a Great Article

I am often asked by clients who are looking to write and add content to their website about how they should structure the article and what guidelines they should follow. So this evening I sat down and put together a quick guideline to work through and help you when you’re writing your next article.

Naturally it is important that your information is relevant, up to date and in line with your business or industry but what about the layout, the design and how do you deliver the article in a way that catches and keeps the reader interested and on site?

Here are some Important Basics:

  • Keep it Simple Stupid
    The KISS rule is old but still relevant. Simple precise information delivers.
  • Original, well written content captivates.
    After writing your article walk away, come back read it again and improve it.
  • Tone of Words, just like a tone of voice your words deliver a tone to the reader.
    Are you writing in a professional, friendly or informative manner?
  • Keyword Density.
    The keyword game has changed, keep it to about 1 – 2% and break your keyword up, eg. business online, business ethics online.
  • Content Purpose.
    What is the purpose of the content or article?
    Who are you writing the article for? (customer, prospects, peers)
    What action are you looking to pull from the article? (clicking a link, contacting you, sharing)
  • Seeing is believing.
    Having images that compliments your content and further educates your reader is important, this will hold your readers attention for longer.
  • Bold Italics.
    Make your point by using bold and italics to present your key points throughout your article. This highlights the important part of your message and can help your reader understand the important information or message you are trying to get across.
  • Subheadings are a must.
    Subheadings break up your content and inform the reader of the key areas of your article, especially if they are skimming the article for information. Break it down, help your reader.
  • Avoid useless information.
    Again Keep it Simple Stupid, don’t detract from the main point of the article or topic. By providing information that is not important you will lose your readers attention and they will move on.
  • Lists are good.
    Everyone loves a good list… Including me! Dot point lists are a great way to further break down a topic. Not only do they draw the readers eye but they can answer a question directly or promise detailed explanations within the body of content. It also looks neat and organised.


How to Structure an Article

Listed below is how I like to structure my articles, when writing them. This of course is just a guideline for writing an article, although I must admit I have scoured the internet for the best layout designs and information about article writing.

So let me save you some work and see what you think of the layout below.


Title of Article

Introduction to article subject (this should summarize your article)


Break down subject paragraph 1


Break down subject paragraph 2 (if required)


Break down subject paragraph 3 (if required)

Summary (conclusion, extra points)

Summary of the article topic and what each reader may take away from the information provided.

Engage the Reader (call to action)

Ask the reader questions, regarding the topic, article and engage them to leave feedback or share the article.

Article Resources

– Dot point Articles you referred to throughout the article
– Example
– Fundamentals of SEO (embedded link –
– Example

Author Bio

Self explanatory.
Include an image that Google will approve, it needs to clean, professional and focused.


Well there you have it, you now know that I am writing my summary, so I won’t bother pointing out that this article is all about Structured Article Writing.

Now tell me the truth, has this helped you in any way. Have you got a better idea on how you can next attack your flavoured piece of magnificent context that promotes you, your business, products and services?

If so maybe you can help me, share, like or write below some feedback or even let us know what and how you find some techniques you use helpful.

I look forward to reading what you have to offer as I am always working on improving my article writing.