Why you should never boost a Facebook post
The downfalls of clicking Facebook’s ‘Boost Post’ button could be greater than you realise. Here’s what you should do instead.
What is the Facebook Pixel?
Discover how to leverage Facebook pixel to measure Facebook ads results, track conversions, and remarket to your website visitors.
An introduction to employee generated content
Posting content on social media as a business can be tricky. You are often walking a fine line between wanting to promote your business but not sounding like a direct sales pitch. Employee Generated Content (EGC) can help you avoid this over-selling pitfall, while delivering an authentic message to your audience. What is employee generated […]