Locally Owned & Operated
Calum Maxwell is the Owner and Operator of Optimise Online. Having grown up in Western Australia, he values face to face business, providing a high level of service and employing local staff.
Maxi Digital Group Pty Ltd was setup in 2013, trading as Optimise Online by Calum Maxwell. After a few attempts at a Business Name, Calum finally settled on Optimise Online because it embodied the range of products and services offered.
2003 - 2009
A Passion for Online
Calum played part in various online communities, utilising his knowledge and skills he built and maintained multiple websites that improved the communication between these communities.
During this time Calum worked on improving the visibility of these sites, within search engines, ranking them for various terms relating to their target audience.
Aug 2010 - July 2012
Whilst previously working for Australia’s largest Communications provider, Calum realised that Small Businesses were struggling to create and manage an online presence both from a marketing and communications perspective.
With a passion and drive to help others, and the necessity for small businesses to better manage their online efforts, Calum’s first business was born.
Operating as WebSmart Technology, Calum produced several of his first websites for clients in the Goldfields were he was living at the time.
Aug 2012 - June 2013
With the move to Perth and a name conflict, Maxi Designs was established and the business grew.
Jul 2013 - Present
Maxi Digital Group Pty Ltd was setup and Optimise Online was registered as a business name.
After a good year of establishing his business in Perth, Calum wanted the business name to reflect the products and services it offered.
Not just Calum anymore!
Dan Beard joins the team, talented in the area of Branding, Design & Web Development.
David Cox joins the team, with a keen eye and passion for being behind the camera.
Calum over the course of 5 years built the business and client base, working 15 – 25 hours a week, on top of working a full time job.
Finally – Calum goes full time in Optimise Online.
Katie Hauth joins the team, specialising in Brand Development, Content Strategy and Writing & Social Media Strategy.
Andrew McGuire joins the team knowing 5 different languages of code he covers Web Development and IT Support. His last gig being a lecturer at Curtin Uni for 11 years.
Optimise Online is trademarked.
Our Team Grows
Ben Cheng comes aboard as our first Account Manager in Digital Marketing & Design.
Ash Doodkorte joins the team adept in all matters of Brand Design, Graphic Design and Print Media.
Why you should Choose Us?
Optimise Online, creating world-class user experiences across the web. Ask us how we can help your brand and business Online!
Services we offer include Web Design & Development, Online Marketing and SEO Services.
Who are the Team?
We are all local to Perth and work from an office in Vic Park. We’d love to hear from you and meet with you to discuss your business requirements and online needs.
Calum Maxwell genuinely loves helping people who are as passionate and as driven as he is.
Katie Hauth is a true wordsmith, with an ability to connect and engage through the power of words.
Andrew McGuire the quiet achiever, 8 years in IT Support, now a Web Developer with serious Code Skills.
With Design Skills mixed with a Passion for Digital Marketing. You definitely want Ben on your team.
Dan Beard is as excitable as they come, his passion for all things Web, Art and Graphic Design has him eager to please.
Ash Doodkorte a designer from a young age, adding unsolicited lyric booklets to his dad's CDs. Rumour has it he never sleeps.
David Cox has a creative eye that will leave you in awe. A sense of Design and Perspective leaves him a standout in his field.
Dean Smith astute and highly skilled with a camera. The knowledge he brings to your project is beyond measure.
Contact Optimise Online
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