Locally Owned & Operated
Calum Maxwell is the Owner and Operator of Optimise Online. Having grown up in Western Australia, he values face to face business, providing a high level of service and employing local staff.
Maxi Digital Group Pty Ltd was setup in 2013, trading as Optimise Online by Calum Maxwell. After a few attempts at a Business Name, Calum finally settled on Optimise Online because it embodied the range of products and services offered.
2003 - 2009
A Passion for Online
Calum played part in various online communities, utilising his knowledge and skills he built and maintained multiple websites that improved the communication between these communities.
During this time Calum worked on improving the visibility of these sites, within search engines, ranking them for various terms relating to their target audience.
Aug 2010 - July 2012
Whilst previously working for Australia’s largest Communications provider, Calum realised that Small Businesses were struggling to create and manage an online presence both from a marketing and communications perspective.
With a passion and drive to help others, and the necessity for small businesses to better manage their online efforts, Calum’s first business was born.
Operating as WebSmart Technology, Calum produced several of his first websites for clients in the Goldfields were he was living at the time.
Aug 2012 - June 2013
With the move to Perth and a name conflict, Maxi Designs was established and the business grew.
Jul 2013 - Present
Maxi Digital Group Pty Ltd was setup and Optimise Online was registered as a business name.
After a good year of establishing his business in Perth, Calum wanted the business name to reflect the products and services it offered.
Not just Calum anymore!
Dan Beard joins the team, talented in the area of Branding, Design & Web Development.
David Cox joins the team, with a keen eye and passion for being behind the camera.
Calum over the course of 5 years built the business and client base, working 15 – 25 hours a week, on top of working a full time job.
Finally – Calum goes full time in Optimise Online.
Andrew McGuire joins the team knowing 6 different languages of code he covers Web Development and IT Support.
Optimise Online is trademarked.
Our Team Grows
Ben Cheng joins the team, Digital Strategist & Google Ads.
Nick Stewart joins the team, as our Marketing & Business Manager.
Jasmine Vout joins the team covering Graphic, Brand & Web Design.
Aaron joins the team, a talented Copywriter.
Cameron joins the team, providing Media Design Services.
Why you should Choose Us?
Optimise Online, creating world-class user experiences across the web. Ask us how we can help your brand and business Online!
Services we offer include Web Design & Development, Online Marketing and SEO Services.
Who are the Team?
We are all local to Perth and work from an office in Vic Park. We’d love to hear from you and meet with you to discuss your business requirements and online needs.
Calum Maxwell genuinely loves helping people who are as passionate and as driven as he is.
Nick Stewart is our Tigger of the team, with more bounce and laughter - he organises and drives the team.
Andrew McGuire the quiet achiever, 9 years in IT Support, now a Web Developer with serious Code Skills.
Dan Beard is as excitable as they come, passionate for all things Design and delivering a high-quality service.
Ben Cheng has great Design Skills mixed with a Passion for Digital Marketing. You definitely want Ben on your team.
Jasmine Vout is a creative with flair and a practical eye. With a strong sense of Design and a drive for creativity.
David Cox has a creative eye that will leave you in awe. A sense of Design and Perspective leaves him a standout in his field.
Cameron Brett fresh, astute and highly motivated. With an acute understanding of Marketing & a Camera in hand.
Contact Optimise Online
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