Social Media Marketing Perth
An effective, affordable way
to grow your brand.
Social media marketing is a formidable tool that enables you to reach new customers, engage with existing customers, and build your brand exponentially. You connect directly with your audience, giving you a platform to promote your brand, increase sales, or drive traffic to your website.
Social media helps you build brand trust by educating your audience about you, your values, and the products/services you offer. Our social media marketing services get you in front of the right people at the right time, giving you an opportunity to spread your brand message and convert your followers into loyal brand advocates.
The Optimise Online way
When you partner with Optimise Online, we help you understand the importance of a solid foundation for your social media marketing strategy.
We collaborate with you to develop the right message that resonates with your customers. As part of getting to know you, we conduct an in-depth analysis where we work to understand you and your business, which helps us plan the right strategy for you.
As part of your strategy, we recommend social media marketing to cement your brand in the minds of your audience. Using social media the right way will help you build a strong community of brand advocates, who will gladly spread your message and grow your brand awareness.
Bridging the gap between design and data
To make the biggest impact online, you need a consistent look and feel across all your digital assets. You also need a strong foundation based on extensive research to determine the best way to connect your brand’s personality with the right people.
We work closely with you to develop designs that tie your digital assets together and deliver your message to the right people at the right time. We don’t just make you look good; we help your message reach those most likely to support your brand.
Facebook advertising
With over 2.5 billion active users each month, Facebook offers a wide audience for you to create awareness, engagement, and meaningful connections that help spread your brand message.
Many people believe Facebook is only suitable for B2C businesses. However, what those people don’t know is business decision-makers spend significant time on Facebook. So, whether you are a B2C or B2B business, Facebook advertising is an affordable, effective way to spread your message and grow your brand.
We work closely with you to develop designs that tie your digital assets together and deliver your message to the right people at the right time. We don’t just make you look good; we help your message reach those most likely to support your brand.
Instagram advertising
Instagram has a highly-engaged user base, with over 1 billion active users every month. As 90% of Instagram accounts follow at least one business, the benefits of social media marketing with this rapidly growing platform are undeniable.
We tailor your Instagram ads to focus on the people most likely to express an interest in or spread the word about your products or services. With Instagram advertising, you have an excellent way to spread your brand message and generate quality leads.
LinkedIn advertising
Originally developed as a job marketplace, LinkedIn has evolved since its launch in 2003 to become the best known and most widely used business platform in the world. LinkedIn is ideal for B2B marketing, with over 690 million professional users active on the platform every month.
LinkedIn builds relationships and grows your network with ads that specifically target your ideal customers. LinkedIn advertising positions you to raise awareness about your products/services, grow your audience, and build authority for your brand.
Tailor-made social media marketing strategy.
Our digital strategists help you harness the power of social media. You deal one-on-one with professionals highly skilled in maximising social media to derive the most benefit for your spend.
Our experts develop strategies to ensure you get the optimum return on investment (ROI). We cover everything from planning your social media interactions to crafting your message. With social media marketing, you will be empowered to grow your online audience, your business, and your brand.
Retarget engaged users
Social media retargeting is a way to reconnect with people who have shown interest in your brand through visiting your website or social media channels. The products or services those people browsed on your site are reintroduced to them as they continue browsing the web, offering additional opportunities to take action.
Convert engaged users
People engage with your brand when they visit your website or your social media channels. It’s another challenge altogether to convert those people. We help you convert your engaged users to customers with retargeting strategies that reintroduce your products/services to people, increasing your brand awareness and providing further opportunities for a sale.
Keep your brand front of mind
They key to growth is keeping your brand foremost in the minds of your audience. You want people to immediately think of your brand when they are looking to make a purchase or inquire about a service. With our social media marketing, people stay interested in your brand, which raises awareness and provides additional sales opportunities.
Cross-device marketing
Consumers regularly move across devices, switching between a desktop, tablet, and mobile many times each day. Retargeting tailors your message and branding to deliver a consistent customer experience, no matter what device people use. We can even set your retargeting to remove people from your campaign after taking a desired action on any device.
Focus on quality leads
Social media is a powerful platform that enables you to create meaningful connections with your audience. For your business, social media is ideal for generating interest and stimulating conversation to develop brand awareness and build trust. We optimise your social media channels to generate real conversation, which ultimately works more effectively to bring quality leads.
Frequently asked questions
What social media networks are recommended?
Considering the consumer market in Australia, we recommend focussing your social media efforts on Facebook, Instagram, and LinkedIn. Those platforms have the highest engagement and the greatest opportunity to effectively spread your brand message. While we can market through Twitter, Australian consumers tend to shy away from that platform, so we recommend concentrating your energies elsewhere.
How can I measure results on social media?
We use the Loomly social media management tool, which enables management of all your social media channels on one platform. The analytics features in Loomly track and monitor your campaigns, with detailed reports providing information about your performance. Using that information, we adjust your campaign, where necessary, to ensure ongoing performance.
Why is retargeting so effective?
Highly specific
People don’t want to be sold to. They want to feel part of a community and engaged with the brands they like. By targeting your ads in a specific way, you can pinpoint the right people at the right time, creating personalised experiences for your audience. They feel connected with your brand and your products/services, which helps to create loyal brand advocates. Your audience will not only be ready to buy, but eager to spread your brand message.
Increased ROI
Traditional advertising involved an expensive ad in the newspaper, on the radio, or on the television. You cast a wide net hoping someone would take the bait. For minimal outlay compared with traditional advertising, retargeting gives you power to reach potential customers who have already expressed an interest in your brand. You already know these people are interested in your products/services, so the effort and expense involved in advertising to those people is reduced, while your ROI is increased.
Highly relevant
With retargeting, you can design your ads with particular relevance to your target audience. Using keen data analysis, our Digital Strategists shape your advertising campaign based on how a user interacted with your brand previously. Understanding those previous actions enables us to create messaging with high relevance to your target audience. This results in more effective advertising, as your ads are delivered to the right people, at the right time, at the right place.
What can social media do for me?
Social media gives you a tangible presence online and helps you build a community of loyal brand advocates. With social media, you can engage one-on-one with your audience and spread your brand message organically. You will have the opportunity to generate leads, increase brand awareness, or boost traffic to your website. Whatever your aim, our Digital Strategists can help you with a strategy that brings you social media success. We also analyse your social media performance, helping you understand how your content can be shaped to increase your reach and grow your brand.