Brand Strategy & Graphic Design

Our Commitment to Your Brand’s Success

Ignite your brand’s potential with tailored strategies

Unleash creativity with our bespoke graphic designs

Amplify your message through strategic branding

Our Clients

Build Your Brand’s Identity

In the digital world, standing out is paramount. Capturing attention as fast as possible is essential to intrigue your ideal customer about who you are and what you do. At Optimise Online, we’ll delve into the essence of your brand, understanding your vision and your audience to create a cohesive and impactful brand identity. This dedicated approach to brand strategy and graphic design is focused on crafting a unique identity for your business to capture these ideal customers from the get-go. Let’s embark on this journey together to elevate your brand’s presence and ensure it leaves a lasting impression.

Visual Appeal

In the bustling marketplace, your brand’s visual identity is the first handshake, the first hello. It’s more than just aesthetics; it’s about making a connection that resonates and sticks. At Optimise Online, we understand that every colour, shape, and font tells a story. Your story. Our team will help you embrace the power of first impressions and craft a visual narrative that captivates and endears, turning first glances into lasting relationships.

Partnered With the Best in Industry

We don’t just aim for excellence—We partner with the best in the industry to ensure it.

Bring Your Brand to Life

Your brand is more than a business; it’s a living entity with its own heartbeat. At Optimise Online, we don’t “just design” the visuals you need, we breathe life into your overall vision creating a cohesive brand image. Every touchpoint with your audience – digital or physical – needs to echo the same message, the same feel, the same promise.

From the essence of your brand story to the values that drive you, we intertwine creativity with strategy to create a brand that speaks, engages, and inspires.

Define- What Makes
You Unique

In the quest to stand out, the essence of what makes your brand unique is your most powerful tool. We at Optimise Online are passionate about uncovering this essence, your unique DNA, and showcasing it to the world. Through tailored brand strategies and bespoke graphic designs, we’ll highlight what sets you apart, making your brand not just different, but irreplaceably distinct.

Eye-Catching Brand

Your brand collateral is more than simple marketing tools designed to promote your business; they are ambassadors of your brand’s story and ethos. From business cards to digital banners, each piece is an opportunity to leave a memorable impression on your ideal customer. At Optimise Online, we specialise in creating brand collateral that doesn’t just catch the eye but captures the heart and imagination.

Graphic Design and Branding Services

At Optimise Online, we blend imaginative design with strategic branding to create a visual language that speaks volumes about who you are as a company. Our graphic design and branding services are more than just aesthetics; they’re about crafting a cohesive brand identity which resonates with your target audience. We’re here to ensure your brand not only stands out but stands for something.

Logos & Branding

Your logo is the cornerstone of your brand identity – it’s a symbol that encapsulates your ethos and mission. Our logo and branding service helps you create an emblem that’s not just visually appealing and memorable but deeply meaningful. We’ll delve into the heart of your business to design a logo that is as unique as your brand, ensuring it leaves a lasting impression with your audience.

Marketing Collateral

Effective marketing collateral narrates your brand's story and showcases its strengths. From brochures to banners, we’ll tailor your marketing collateral to accurately convey your message with clarity and creativity. Each piece acts as an extension of your brand, not only capturing attention but encapsulating your brand's essence, making every interaction a step towards lasting engagement.

Our Design Process

Take A Look For Yourself

WestOz Water Filters

eCommerce – Website

In the beginning when Rob and Mavis purchased the WestOz company, a website came with it, however it was less than ideal. They decided to engage an agency to re-do their website and utilise additional marketing services to help their new site show in search engine result pages (SERP’s). It helped, marginally.

Clear Choice Pool Fencing

eCommerce – Website

In July 2022, Optimise Online built and launched a new website for Clear Choice Pool Fencing which is WooCommerce, built on WordPress.

We Aim to
Our Clients...

At Optimise Online, we elevate client experiences to deliver a ‘WOW!’ factor. While satisfaction is a given, our goal is to go above and beyond at every interaction. We focus on crafting memorable moments, achieving exceptional results, and providing unparalleled service that both addresses and anticipates needs. This unique approach distinguishes us in the marketplace, nurtures enduring relationships, and transforms clients into brand advocates. Our mission extends beyond service delivery to making a lasting, impactful impression.

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What Our Clients Say

Why Choose Us

Become part of our expanding community of satisfied clients, and let’s achieve mutual growth and success.

Holistic Approach
to Digital

A holistic approach to your digital marketing ensures the best return on your investment. With a comprehensive strategy, we focus on key areas aligned with your business objectives. The aim is to help you achieve your goals most cost-effectively.


Our entire team is based at our digital agency in Perth. We don’t outsource your work, and we don’t use overseas service providers. Our local, in-house team of digital strategists, designers, and website developers perform everything we do for you.

You Work Directly
With Our Team

A dedicated Account Manager keeps you updated with reports of our progress on your work. But you also have direct access to our team. If you have a technical question, you can talk to any one of our subject matter experts to help you with your query.

Reach Out for a Chat!

Elevate your brand and become our next success story.


How can a strong brand strategy benefit my business?

A strong brand strategy provides a clear roadmap for connecting with your target audience, enhancing brand recognition, and building customer loyalty. It helps in differentiating your business in the market, ensuring a consistent message across all platforms, and ultimately, driving growth and profitability.

What makes your approach to graphic design unique?

Our approach to graphic design is client-centric, innovative, and tailored to meet specific business goals. We blend creativity with strategy to ensure every design element resonates with your brand's identity and appeals to your target audience, making your brand memorable and impactful.

Can you help my brand stand out in a crowded market?

Absolutely. Our expertise in brand strategy and graphic design focuses on creating unique, engaging brand identities that capture attention and differentiate your business in a crowded market. We leverage market insights and innovative design to ensure your brand stands out and connects meaningfully with your audience.

How do you ensure a new logo aligns with my company's values and vision?

Our process starts with understanding your company’s core values and vision. This foundation guides the logo design, ensuring it authenticates your business ethos. We incorporate your feedback at every stage to ensure the final logo truly represents your brand.

What is the process for developing a comprehensive branding strategy?

Developing a comprehensive branding strategy involves several key steps: understanding your business goals, analysing your target market, defining your brand’s personality, and crafting a visual and verbal identity communicating your brand effectively. This process is collaborative and iterative, ensuring alignment with your business objectives.

How do you balance current trends with timeless design in branding?

We balance by understanding and incorporating current design trends while maintaining a focus on timeless design principles. This approach ensures your brand feels modern yet enduring, keeping it relevant and adaptable for the future.

In what ways can an updated brand image revitalise my business?

An updated brand image can re-energise your business by attracting new customers, re-engaging existing ones, and setting you apart from competitors. It can also boost internal morale and align your business operations closely with your evolved brand vision.

How do you measure the success of a branding or rebranding project?

Success is measured through qualitative and quantitative metrics: customer feedback, brand recognition, market penetration, and an increase in sales or leads. We also evaluate internal metrics like employee engagement and alignment with the brand.

What kind of ongoing support do you offer post-branding project completion?

Post-project, we offer support in brand implementation across various platforms, provide guidelines for maintaining brand consistency, and are available for consultation on future brand-related decisions or campaigns.

How can I ensure my brand resonates with my target audience?

Ensuring your brand resonates with your target audience involves thorough market research, understanding customer needs and preferences, and consistently communicating your brand message across all touchpoints. It’s about creating a brand experience that aligns with your audience’s values and expectations.

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