Tag Archives: Website

Your About Us Page is Important

Second most important Website Page

Web Design vs Content & your About Us page

When a designer is putting together your website it’s not all about how it looks but rather how the content is delivered to the visitor.

Sure an aesthetically pleasing design, that presents and functions well will certainly impress but what, how and when content is place on site is very important.

Your About Us page is more important than you think.

The About Us page is considered to be one of your most important pages on site and we’d go as far to say it’s your second most important page on site.

Trust plays a big part in purchasing online and last year more than 60% of purchases in Australia were made online. Further to that more than 80% of purchases, the decision to purchase was made online.

Guess what… your About Us page is all about your business and what you have to offer, but I don’t need to tell you that. However I should tell you, that it’s a safe bet the person currently looking to purchase, your products or services, is going to read your About Us page.

The second most important page of your website, is most often overlooked and undervalued. Have you done this with your website?

Important things to consider when writing your About Us page.

Pretend for a moment I am a customer visiting your website and business.

  • Your business isn’t all about you, tell me about your products and services, and how do they benefit me?
  • What’s your business about and how is the product or service right for me?
  • Who are you and why should I trust you?
  • What should I do now, how do I get in touch, make it easy for me to contact and buy from you.


A way to add and build trust is to put a face and name to your business, if people can see that you’re a real person, with a phone number and email to get in touch your conversion rate will be higher!

So in summary…

Your About Us page isn’t about you, it’s about presenting the benefits and value of your products and services to me.

Keep it clean, clear and engaging, with call to actions and contact details for people to get in touch.

Introduce yourself, put a face and name to your business and build trust!

Got any ideas on great ways to improve an About Us page, have we missed anything? Drop us a comment and let us know your thoughts.

Australian Business Directories

Free Australian Business Directory Listings

List your business on these Australian Directories

Being found on the first page of Google isn’t just the only way to increase your online profile and get those desired customers coming your way. In fact listing on a lot of the below directories may just put your business on the first page of Google within their directory as many of the high profile directory listing sites generally get a lot of exposure on the first and second page of Google.

Looking to increase your online profile, here are some free business listing directories that will help you get those much needed links back to your site.

Stay tuned for a more comprehensive write up on each of the directories, including a review of their product and services.

improve your website page load speed

Improve your Page Speed

Why improving your websites load time is a must.

Studies show that users leave a site if it hasn’t loaded in 4 seconds; this is why it is so important that your website loads quickly, performs well and delivers the content in a way that connects with the user. Google has placed high importance on this and as such have developed tools to help webmasters improve their sites to meet Google’s standards. One of these tools is Google’s Page Speed Service a new CDN (content delivery network).

Introducing PageSpeed Service from Google a new CDN

Improve your page speed

As a small to medium business there are two services that offer a no cost solution, one being Google PageSpeed Services and the other being Cloudflare. Being a customer myself of Cloudflare’s CDN, I have had little issue with the load times of my site and appreciate the value of a fast loading website, having seen the results first hand in my Analytics and reduced bounce rate of visits (people leaving my site).

It will be certainly interesting to see just how Google’s PageSpeed Service compares to Cloudflare, having just submitted the signup application for the service, I will be providing an in depth report and comparison of the two services.

Here is an overview of the PageSpeed service by Google

PageSpeed overview

If you have any questions about anything mentioned above or would like to improve your websites load times, be sure to contact us or leave a message below and I will be sure to answer.