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How to choose a web designer in Perth: the vetting checklist

Calum, Optimise Online CEO, headshot

By Calum Maxwell

28 August 2026

4 min read

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Knowing how to choose a web designer in Perth comes down to evidence you can check yourself: live work, verifiable reviews, a documented process and honest aftercare. A designer who can show all four is worth shortlisting at almost any price point. One who leads with awards, jargon or a countdown timer is a risk at any price.

Vetting a shortlist properly takes half a day. Here is what to check, in order.

What to check before you commit

Live portfolio work, not mock-ups

Ask for five or more finished sites you can open yourself, ideally for businesses a similar size or shape to yours. Click every menu, fill in a contact form, view each site on your phone. A portfolio of concept images proves someone can draw. Live sites prove the work survives contact with real customers, which is the only standard that matters for yours.

Reviews with patterns, not just stars

Read the last six months of Google reviews for each designer on your list. You are looking for repeated specifics: delivered close to the date quoted, explained things in plain English, fixed problems after launch. A steady trail of ordinary customers saying the work held up beats one glowing testimonial. How a designer responds to a critical review tells you more than a perfect record ever will.

A process they can describe

A professional designer can name their stages: discovery, structure, design, build, review, launch. Vague answers here usually mean the project runs on improvisation, and improvisation is what turns a six-week quote into a six-month build. Ask who does each part of the work, what you are expected to supply, and what happens if you are unhappy at the review stage.

Aftercare that survives launch week

Websites need updates, backups and the occasional repair. Ask what support exists once the site is live, what it costs and who you contact when something breaks. The right answer is a clear one, whether that is a documented care plan or a handover that leaves you fully in control. Silence on this question is an answer too.

The vetting checklist

Run every contender through the same nine checks:

  • At least five live sites you can open and test yourself
  • Recent reviews that mention delivery, communication and aftercare
  • A written process with named stages and revision rounds
  • One named person accountable for your project
  • A plain-English account of what you will own when it is finished
  • An itemised quote you can compare like for like
  • A realistic timeline that names the parts most likely to slip
  • Support arrangements after launch, priced or documented
  • No promise of page-one Google rankings anywhere in the pitch

Red flags that should end the conversation

Some warnings are worth more than a good portfolio. Guaranteed rankings, no written agreement, full payment demanded before work starts, a refusal to put you in touch with a past client, a quote produced before anyone asked what the website is for: any one of these is a reason to keep looking. So is a designer who cannot say what happens if the project runs late. The pattern to notice is vagueness wherever money or time is concerned.

Frequently asked questions

Should I meet a Perth web designer in person before hiring?

Not strictly, but a real conversation with the person doing the work is essential. Meet in Perth or on a video call; either works. What you are testing is whether they explain their craft clearly, because that is how they will communicate with you for the whole project.

How many Perth designers should I shortlist?

Three is the sweet spot. One gives you nothing to compare against and five will eat your weekends. Score three against the checklist above and the field usually sorts itself.

What if a designer’s portfolio is all template-based?

Templates are a legitimate tool when they are properly adapted and tested. Judge the results: do the sites load fast, read well on a phone and make enquiry easy? If they do, a well-used template beats a badly built custom site. If every portfolio piece looks identical, ask what your fee actually buys.

Can a designer work with the brand and content I already have?

Yes, and a good one will tell you honestly what is usable and what is not. Existing logos, photography and copy often need refinement rather than replacement. What matters is that the plan is built around them, not around an assumed blank slate.

Choose the evidence, not the pitch

The checklist deliberately favours designers who can prove their work, because proof keeps being true after the invoice clears. See how we approach website design and development, or book a discovery call to pressure-test your shortlist with a team that builds for Perth businesses every week.

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Name
Calum, Optimise Online CEO, headshot
Calum Maxwell CEO & Owner

Calum established OO in 2013 to pursue a career that he loves and enable those like him to do what they love too. He has vast experience in sales, marketing, and business development which has played a vital role in building Optimise Online, which exists to help purpose-driven businesses connect with customers that value and appreciate what they have to offer.

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