To start SEO on a brand new website, spend the first 30 days on foundations, the next 30 on content and local proof, and the following 30 on improving what Google data shows is starting to work. In practice, that means setting up tracking, building one strong page for each core service, launching your Google Business Profile, then publishing and refining pages around real customer searches.
The first 90 days will not make a new site dominant. They should leave you with a site Google understands, pages worth ranking and evidence about where to put effort next.
Before day one: check the launch basics
If the website is not live yet, settle these before launch:
- Google Search Console and Google Analytics are set up under your business account.
- The site is not blocked from search engines and has an XML sitemap.
- Every core service has its own page, rather than one general services page.
- Each page has a unique title, meta description and one clear main heading.
- Your business name, address and phone number are shown consistently.
- If you are replacing an older site, every changed URL has a 301 redirect.
These are not extras. They are the conditions that let the next 90 days count.
Days 1 to 30: foundations
Map searches to pages
List your services, then list the words customers use for each one. Include problems, not just service names. “Leaking hot water system” may bring a better enquiry than “hot water services”. Assign each main search to one page, so you do not make several pages compete for the same thing.
Strengthen the core service pages
Start with the services that make you the most money or that you want more of. Each page should answer what you do, who it suits, where you work, what affects the price, how the process works and why someone should trust you. Add photos, reviews and examples of real jobs where you can.
Launch your Google Business Profile
Verify the profile, choose the correct primary category, add your services and service areas, upload real photos and link it to the most relevant page on your site. For local businesses, this can be the first place new customers find you.
Record your baseline
Note your current impressions, clicks, enquiries and the searches you appear for. Without a baseline, it is hard to tell whether the next two months improved anything.
Days 31 to 60: content and local proof
Answer customer questions
Your team already hears the questions that come before a sale. Turn the useful ones into articles or FAQ sections, then link them to the relevant service page. Write for a customer who is deciding, not for a word count.
Build a review routine
Ask every satisfied customer for a Google review at the end of the job. Use a direct link, reply to every review and keep the flow steady.
Earn your first real links
Begin with links you can genuinely justify: your industry association, suppliers, local business groups, sponsorships and trusted directories for your trade. Skip paid link packages. They can create risk you will have to clean up later.
Join up the site
Link related pages, such as an article about a problem and the service page that solves it. This helps visitors move to the next step and helps Google see which pages matter most.
Days 61 to 90: learn and improve
Read Search Console
By now, Search Console should show which searches trigger your pages. Look for pages getting impressions but few clicks. A clearer title or description may help. Look for searches where you sit on page two. Those pages often need better depth, stronger proof or more internal links.
Improve before you expand
It is tempting to add twenty new pages. Usually, improving the five pages already gaining attention gives you more return. Add new pages when the data shows demand you have not covered.
Set the next quarter
Choose two or three priorities for the next 90 days: perhaps two new service pages, a monthly article, a review target and a few local links. A focused plan done consistently beats a long list that never gets finished.
What to avoid in the first 90 days
- Creating near-identical suburb pages with only the place name changed.
- Buying links or reviews.
- Rewriting the whole site every few weeks before Google has time to assess it.
- Judging SEO only by one vanity keyword.
If you would rather have an expert build and run this plan, our SEO services in Perth cover the setup, content and local work for new websites.
Frequently asked questions
Should SEO start before a website launches?
Yes, ideally during planning. Page structure, URLs and core content are much easier to get right before launch than after.
Can I do SEO for a new website myself?
You can do much of the groundwork yourself if you have time and are willing to learn. Expert help becomes more useful in competitive markets or when technical issues appear.
How many pages should a new website have?
Enough to cover each core service and the information customers need before contacting you. Quality and clear purpose matter more than a page count.
Which SEO tools do I need first?
Start with Google Search Console, Google Analytics and Google Business Profile. Paid keyword tools can help later, but the free tools are enough for the first 90 days.
Start with a clear 90-day plan
If you have a new website and want the first months to count, we can turn this checklist into a plan for your services, suburbs and competitors. Explore our Perth SEO services or book a discovery call.
