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What do Perth web design packages include? A buyer’s checklist

Calum, Optimise Online CEO, headshot

By Calum Maxwell

24 April 2026

4 min read

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What do Perth web design packages include? A buyer's checklist

What do web design packages include? A useful Perth package should spell out the planning, page designs, build, content responsibilities, testing, launch tasks and handover you receive for the price. Many packages list features instead. That makes it hard to tell whether “five pages and a contact form” means a finished, tested website or a starting point that still needs your time and money.

Use the package description as the beginning of a conversation. Then ask the supplier to turn it into a written scope.

The core inclusions to look for

Discovery and a page plan

A package should state how the supplier learns about your business, customers and services. Look for a workshop, questionnaire or planning meeting that produces a sitemap or page list. Without that, the design team is guessing at the structure, and changes are likely to appear later.

Design deliverables

“Custom design” needs a definition. Ask how many page layouts are designed, whether those layouts are shown for mobile, and how many revision rounds are included. Find out whether the package starts with a theme or purchased template, and which design changes are allowed within it.

The website build

The build should be described in working terms: the number and type of pages, forms, editable sections, menus and required integrations. “Booking-ready” or “ecommerce-ready” is not the same as a configured booking system or online store. Ask what is set up, what is merely possible later and what costs extra.

Content and images

This line often hides the biggest gap. Does the package include writing the copy, editing what you supply, loading the text, sourcing images or moving pages from an old site? If the answer is “client supplies content”, you are responsible for preparing every word and picture before the build can progress.

Testing, launch and training

A finished site should be checked across devices and browsers, with every form and important link tested. Launch tasks may include connecting the domain, setting up redirects from old URLs, adding analytics and providing staff training. Each of these can be included or charged separately, so ask for them by name.

Questions to ask about any package

Use this checklist when comparing proposals:

  • Which pages and page types are included?
  • Which functions are configured and tested before launch?
  • Who writes, edits, uploads and approves the content?
  • How many design and build revision rounds are included?
  • What happens at handover, and which accounts or files do we receive?
  • What is excluded, and how are changes priced?

The final question matters. A clear exclusion list is helpful, not a sign of a difficult supplier. It tells you where the package stops before you discover the edge mid-project.

How to read package tiers

Basic, standard and premium labels are marketing names, not industry standards. Compare each tier by deliverables. More pages may mean more design work, or they may simply mean more room to add pages using the same layout. A higher tier with a strategy session, copywriting and migration may cost more because it moves work away from your team.

Look for inclusions that match the job your website has to do. A service business may need clear service pages and an effective enquiry form. A business taking bookings may need a configured booking pathway. A company with a long history of web pages may need careful migration. Paying for unused extras is wasteful, but leaving out essential work is worse.

Overall project budgets are a separate question. Define what the package includes first, then ask for a priced proposal that separates one-off work from recurring costs.

Frequently asked questions

Should a package include a sitemap?

A sitemap or page list is useful before design starts. It confirms the pages and gives both parties a basis for estimating work.

What does “client supplies content” mean?

It means you provide the words, images and other materials. Clarify whether the supplier will format and upload them, and when they are needed.

Are revisions unlimited in most packages?

Not usually. Agree on the number of rounds and what counts as a revision so feedback does not become an unexpected bill.

Will I receive training after launch?

Some suppliers include a session or written guide, while others charge separately. Ask for the format and length so your team can update everyday content confidently.

Ask for the scope in writing

A package is only as clear as its deliverables and exclusions. Explore our website design and development service, then bring your page list and goals to a conversation about the right scope.

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Name
Calum, Optimise Online CEO, headshot
Calum Maxwell CEO & Owner

Calum established OO in 2013 to pursue a career that he loves and enable those like him to do what they love too. He has vast experience in sales, marketing, and business development which has played a vital role in building Optimise Online, which exists to help purpose-driven businesses connect with customers that value and appreciate what they have to offer.

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