A website redesign in Perth can cost anywhere from a few thousand dollars for a visual refresh to well over $15,000 for a full rebuild, depending on how much of the existing site you keep. As indicative 2026 AUD planning bands: around $2,000 to $6,000 for a refresh, $6,000 to $15,000 for a restructure, and $15,000 or more for a rebuild or platform change. The scope decides the price, so decide what is actually broken before asking for quotes.
These bands are working allowances, not quotes or a measured Perth average. A redesign also carries costs a new build does not, such as protecting the search visibility and enquiries the current site already earns.
Three tiers of redesign
Tier 1: Visual refresh
The structure, platform and most of the content stay. The work covers updated styling, new imagery, cleaner layouts on key pages and fixes to obvious mobile problems. This suits a site that converts reasonably well but looks dated next to competitors. Indicative allowance: about $2,000 to $6,000.
The risk with a refresh is paying for a new coat of paint on a house with a cracked foundation. If the site is slow, hard to edit or confusing to navigate, a refresh will not fix those problems.
Tier 2: Restructure and rewrite
The platform may stay, but the sitemap, page templates and copy change. Services are regrouped, weak pages are merged, enquiry paths are rebuilt and new page designs are created. This suits a business whose offer has changed or whose site no longer reflects how customers choose. Indicative allowance: about $6,000 to $15,000.
Tier 3: Full rebuild or platform change
Everything is rebuilt, often on a new platform or theme. Content is migrated or rewritten, integrations are reconnected and every old URL needs a destination. This suits sites that are broken, insecure, impossible to edit or built on a system the business wants to leave. Indicative allowance: $15,000 and up, with complex sites going much higher.
What pushes a redesign quote up
Content volume and quality
A 15-page site with copy worth keeping is a smaller job than a 120-page site full of outdated blog posts and duplicate service pages. Someone has to audit what stays, what merges and what goes. If the copy needs rewriting, that is writing time, not design time.
Redirects and search visibility
When URLs change, each old page that has links, rankings or traffic needs a 301 redirect to its closest new equivalent. Skipping this step is a common way redesigns lose enquiries. Ask whether the quote includes a redirect map, a check of the pages that currently earn traffic, and monitoring after launch.
Functionality and integrations
Booking systems, quote calculators, CRM connections and payment tools all need to be rebuilt or reconnected and then tested. A feature that “already works” on the old site is not free on the new one if it has to be rebuilt.
Stakeholders and approvals
More decision-makers usually mean more revision rounds. Agree who signs off each stage and how many rounds of changes the price includes.
Refresh, restructure or rebuild?
Start with evidence rather than taste. Look at which pages generate enquiries, where visitors drop off, how the site performs on a phone and how hard it is for your team to update. A site that brings in leads but looks tired probably needs Tier 1. A site that ranks but confuses visitors needs Tier 2. A site that is slow, broken or locked into an awkward system is a Tier 3 candidate.
Ask each provider to say which tier they are quoting and why. Two quotes for a “redesign” might be a refresh and a rebuild, and comparing their totals tells you very little. Our website redesign service starts with that diagnosis before anything is designed.
Website redesign cost FAQs
Can I redesign only some pages?
Yes. A phased redesign that starts with the home page and highest-traffic service pages can spread cost over time. Make sure the new pages and old pages share enough styling that the site does not feel split in two.
Will a redesign hurt my Google rankings?
It can if URLs change without redirects or valuable content is removed. With a redirect map, preserved content and launch checks, the risk drops considerably, though no one can guarantee rankings.
Can I reuse my existing content?
Often, and it can lower the price. Content that is accurate and performing well is worth keeping, while thin or outdated pages are better merged or rewritten.
Should I change platforms during a redesign?
Only if the current platform is causing real problems, such as poor editing, security issues or missing features. A platform change moves the project into the rebuild tier and adds migration work.
Scope the redesign before you price it
Bring your current site, the pages that generate enquiries and the problems you want solved. We can tell you which redesign tier fits and what it is likely to involve through our website redesign team, or book a discovery call to talk it through.
