Grow Talent
Grow Talent is the coaching, training, and consulting practice of internationally recognised coach and author Ro Gorell. With a dated logo, two separate brands, and a stalled digital presence, Ro came to Optimise Online to unify her identity and build a website ready for the next chapter of the business.
Industry
Coaching & Consulting
Expertise
Brand Identity, Logo Design, Brand Guidelines, Web Design & Development, Content Strategy & Copywriting
The Problem
Ro had built two separate brands that no longer reflected where Grow Talent was heading. The logo felt dated, the digital presence had stalled, and she was ready to enter new markets.
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Two Brands to Merge
Ro's personal brand and Grow Talent operated as separate identities. They needed to become one cohesive brand that could carry both.
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Outdated Logo
The existing logo no longer felt representative of Ro or scalable across the surfaces she needed. A new mark was required.
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Digital Presence Stale
Social media, website, and newsletters had not been updated in some time. The brand was not keeping pace with the business.
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New Market Entry
Grow Talent was ready to enter new spaces including AI-driven change management. The brand needed to fit the current landscape.
The Solution
A brand built on the building block concept: the letter G sliced into different paths that represent the routes Grow Talent helps clients navigate. Playful and professional in equal measure.
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Discovery
Discovery meeting to understand Ro's co-creation philosophy, target clients, and the brand personality required across individual and corporate audiences.
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Concept Presentation
Three concepts presented and reviewed. Feedback gathered. Direction selected from the three options presented.
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Refinements
Selected concept refined and finalised based on Ro's feedback. Tested across digital and print applications.
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Finalisation and Tutorial
Brand guidelines document produced. Tutorial session run to walk Ro through using the guide and files independently going forward.
The Implementation
A Website to Match
Designed and built a new multi-page website on the refreshed identity, spanning services, books, research, and a resource centre for Ro’s wider body of work.
Content & Copy
Handled content strategy and copywriting end to end, translating Ro’s coaching philosophy into clear, credible language for both individual and corporate audiences.
Built to Grow
Structured the site so Ro can add books, research, and resources herself, with lead capture and newsletter signup built in to keep the brand active.
The Outcome
A new logo, brand guidelines, and a brand-new website. Workshops now bookable online, and Ro has published another book since the engagement completed.
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New Logo
A mark that is scalable, adaptable, and ready for new markets including AI-driven change management.
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Brand Guidelines
Full brand guidelines document produced. Tested across digital and print. Documented for independent use.
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Brand-New Website
A new website reflecting the refreshed brand identity and ready for the new markets Grow Talent is entering.
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Workshops Online
Workshops now available and bookable directly on the website.
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New Book Published
Ro has published another book since the engagement completed. The brand was built to carry the business forward, not just reflect where it had been.
Grow Talent
Ro
Founder, Grow Talent
At the heart of it all is human.
The brand needed to reflect that: something playful and professional, built to carry the business into new markets and new conversations.
