Client Success Stories Clear Choice Pool Fencing

Meet Clear Choice Pool Fencing

Clear Choice Pool Fencing (CCPF) is a family owned and operated company who have been in the fencing industry since 2002 and specialising in Glass Pool Fencing since 2009. Genuinely passionate about providing a personalised service, Clear Choice have established a trustworthy name in the fencing industry.

Navigating Challenges

Clear Choice owner, David, approached our team at Optimise Online in 2022, after being referred our way by Perth Web Design (PWD). He was predominantly seeking help with Google Ads and our team were more than happy to help.

An initial investigation led us to quickly discover that the CCPF website was underperforming, plus a separate Shopify site was required just to sell their fencing products. The original overarching site was unable to support the Shopify platform, leading to confusion and poor user experience. As we know, poor user experience on a website leads to high bounce rates, ultimately resulting in little to no conversions.

Additionally, David was unfortunately paying retainer fees for a service wasn’t receiving. He endeavoured to attack Google Ads himself, quickly discovering he needed a helping hand to navigate the often-complex digital space.

Our Strategic Solutions – How Optimise Online Helped

In July 2022, Optimise Online built and launched a new website for Clear Choice Pool Fencing which is WooCommerce, built on WordPress. We chose to build the new site on WooCommerce for simple website integration and where we could focus on SEO content to produce keyword relevant results for users.

In addition to the new website, we also provide Clear Choice with some of our other services including Facebook Ads, Google Ads, Social Media Posting, and SEO and have proudly seen some great results.

“We have grown exponentially from the work we have done together. My business is busier than it’s ever been, and I love the success we’ve had! In 2023 we were actually able to turn our ads off twice throughout the year, yet still received 60+ leads during that time through organic SEO.” – David Czynski

Powerful Percentages

Over a 12-month period between December 2022 – 2023, Clear Choice Pool Fencing has seen an increase in:

Website users increased 290%
Organic searches increased 165%
Paid searches increased 396%
Organic socials increased 1,096%
Total revenue increased 43.28%

Successful Partnership with Clear Choice Pool Fencing for Growth

Our partnership with Clear Choice Pool Fencing has meant for the first time since establishing the business, David was able to take some well-earned time off in 2023 and spend time with his family for sporting events and to enjoy the holiday season before diving into 2024 with a fully booked January.

With the successful results of Clear Choice Pool Fencing, David has branched the business to create Clear Choice Temporary Fencing, providing temporary solutions for homeowners and businesses in the construction stages of a project.

Thank you David for partnering with our team, we look forward to our continued collaboration and success.