Clear Choice Pool Fencing
Clear Choice Pool Fencing is a family-owned frameless glass and aluminium pool fencing business in a crowded Perth market. David had decades of experience and a genuine focus on safety, but past SEO efforts had gone nowhere, he was stretched thin working on the tools, and he wanted to grow a DIY supply arm alongside supply-and-install.
Industry
Frameless Glass and Aluminium Pool Fencing
Expertise
Brand Strategy, Web Design & Development, Digital Advertising, Lead Generation & Nurturing, Conversion Rate Optimisation
The Problem
Despite having decades of experience and a genuine care for client safety, David faced the challenges typical of a “small player” in a highly competitive Perth market.
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Ineffective SEO
Previous experiences with SEO companies had been short-lived or completely unsuccessful.
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Capacity Limits
As a family-owned business, David was heavily involved in the day-to-day "on the tools" work, limiting his ability to scale.
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Transitioning Focus
David wanted to shift the brand perception from purely a supply-and-install company to include a thriving DIY supply arm.
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Disconnected Systems
The business needed better management of customers and leads to support long-term growth.
The Solution
Rather than another short-lived SEO push, we gave Clear Choice the full picture — a search-first website, a paid and organic engine built around real pool-fencing demand, a DIY supply arm, and lead systems that let the business scale beyond its founder.
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Strategic Foundation
We built a high-performing website in 2022/2023 with a "great verbal tone" that resonates with his primary personas—mums, dads, and grandparents.
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Consistent Flow
We took over the management of SEO, Google Ads, and Facebook campaigns to ensure a steady stream of "qualified leads" rather than short-lived spikes.
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CRM & Systems
Leveraging a CRM for email marketing and supporting the integration of SimPRO to manage the increasing volume of business.
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DIY Market Expansion
Developed the online store and targeted ads specifically to capture the DIY supply market David desired.
The Implementation
Digital Asset Creation
Developed a website focused on trust and safety, featuring the "no fuss" communication David’s brand values.
SEO & Ad Management
Targeted high-intent keywords like ‘DIY glass pool fencing’ and ‘frameless pool fencing perth’ to keep the phone ringing.
Mentorship & Partnership
Acted as the strategy and marketing arm of the business, allowing David to focus on operations while we handled the digital "maze".
The Outcome
By "Optimising the Customer Experience®," Clear Choice Pool Fencing has seen "wow" results that exceed expectations.
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Massive Revenue Growth
Achieved a 175% increase in revenue over the last three years.
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Operational Freedom
David has successfully moved "off the tools" and now employs a dedicated salesperson to handle the influx of enquiries.
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Selling Physical Footprint
The business success necessitated doubling the size of their warehouse.
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Team Expansion
The overall team has grown to support the increased demand for both installations and DIY supply.
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Future Momentum
The business is currently projecting a further 50% to 70% growth in the coming year.
50% to 70%
Projected growth in 2026
175% increase
In revenue over the last 3 years
Clear Choice Pool Fencing
David Czynski
Business Owner
25 years in business, and this group of Perth-based experts are second to none.
Three months in, the team has been so helpful — from our new website and online store to SEO, socials, and everything involved in a decent online presence. We can't recommend Calum and the team enough. They've been our saviour in many ways already.
