Client Success Stories Whiteroom Finance

Meet Whiteroom Finance

Working in financial services for 20+ years led Chris White to identify a gap in the finance market; he found his clients were not getting the support they needed from their bank or their broker. With a drive to close the gap and help people better manage their finances, Chris stepped out in 2018 to do his own thing and Whiteroom Finance was born. The highly knowledgeable team at Whiteroom take a personalised approach when helping clients with their finances, ensuring they feel valued and supported every step of the way.

Navigating Challenges

Managing Director, Chris, has been following Optimise Online’ journey since the very beginning. In 2011, Chris met Calum and admired the genuine passion in which Calum expressed for his field. He kept an eye on both Calum and Optimise Online as the company evolved throughout the early years.

In 2018 when Chris stepped out on his own and established Whiteroom Finance, he already knew that Optimise Online was the only digital agency he wanted to partner with. To kickstart Whiteroom’ online presence, we built a one-page website and invested time into various marketing channels to build their brand awareness.

Since then, our team have helped Whiteroom Finance expanded their site from a simple one-pager, to a large professional website which has had a huge positive impact thanks to our team’s effort on Search Engine Optimisation (SEO). Whiteroom now regularly receives enquiries via Google, helping to support their rapidly growing team.

Our Strategic Solutions - How Optimise Online Helped

With a large new website and focus on SEO, Whiteroom Finance receives a substantial number of enquiries through Google as a result of their SEO focused content and relevant keywords.

Without the need to pay for or concern themselves over digital advertising, the team at Whiteroom can focus on what is important, helping their clients achieve financial success.

“The 3 monthly strategic meeting with Optimise Online is a game changer. We can tie this in with our own internal strategic planning to ensure the physical and online presence of our business is consistent and always working for the benefit of our clients.” – Chris White

Powerful Percentages

When we look at data from Feb 2023 – 2024,

Whiteroom Finance

has seen an increase in:

Website conversions increase 281%
New users increase by 96.4%
Google Changes – increased 341 Positions

“Optimise Online are second to none. Their advice and support is invaluable to our current success, and we feel very well supported in our ongoing growth strategies as a result of their services. Thanks Calum and team.. we wouldn’t go anywhere else.” – Chris White

Proud Partnership

Our partnership with Whiteroom Finance is one that we greatly value. The smooth collaboration between Whiteroom and Optimise Online has ensured their rapidly expanding team can ‘hit the ground running’ with great online visibility and a strong sense of support.

With complete trust in the Optimise Online team, Whiteroom values and appreciates that nothing is too hard. We are always at the ready to update content, add new resources to site, or provide a solution to any marketing questions.

“Without Optimise we simply would not have the quality site and organic business generation that we benefit from now.” – Chris White