Seven websites built by Optimise Online have been named winners across two seasons of the Web Excellence Awards, with six category wins in each season. We’re pleased with the recognition. For a prospective client, the more useful question is what each website was built to do. Here are the projects and their award categories.
Season 19: two websites, six category wins
The new Optimise Online website won in Navigation & Structure (Features & Design), and Corporate & B2B, Design Agency and Self Promotion (Website). We put our own site through the nine-stage process we use for clients, organising thirteen services under three stages of business growth so visitors can find where they fit, and explaining the problem before offering a service. The light or dark display gives readers a choice of how to view it. Google Lighthouse returns 100 for accessibility and 100 for SEO on both mobile and desktop; after launch, enquiry volume fell while enquiry quality rose.
The Grout Guy repairs showers in more than 2,500 Australian suburbs. Its Web Excellence winner page records wins in SEO (Advertising & Marketing) and Local Services (Website). To help people find a local service, the rebuilt site has 2,535 location pages beneath state and city pages; the full set was built in two weeks. The client discontinued more than $70,000 a month of television and radio advertising, and organic search has held between 3,507 and 4,578 clicks every month since January at the time of winning this award.
Season 18: five websites, six category wins
Liberty Flexible Workspaces has supported professionals and organisations across Australia since 2011, offering flexible offices. Its site had sent visitors through a circular booking journey; the rebuild made it easier to find a location, judge it on a custom map and book without leaving the site. Cleaner tracking now measures actual bookings. The project was recognised in Corporate & B2B (Website); see its Web Excellence winner page.
Invictus Health Hub offers structured health programs with personalised paths towards recovery and performance. The website uses clear visual hierarchy and straightforward content to help people understand their next step, including booking a consultation. Members can also track progress and access further insights through a portal. It won in Healthy Life and Wellness (Website).
Happiness Co supports mental health and wellbeing for individuals, schools and organisations, with a mission to impact 10 million lives in 10 years. Its previously scattered program pages now sit in one accessible site, organised so each audience can find the right program; the helpline is one click away. The design takes its cue from the ripple effect of happiness, with real stories giving the work a human face. It won in Health Care Community (Website); the Web Excellence winner page shows the project.
Invictus Apothecary is a specialist wellness retailer with a curated product range. Its store now lets customers browse by product type or health goal, rather than work through a sprawling menu, and a smooth search and checkout flow makes finding and buying a product simpler. Prominent routes to expert help give newcomers another way to choose. The site won in eCommerce (Website), as recorded on its Web Excellence winner page.
GMW Perth serves drivers from performance enthusiasts to people looking after an everyday car. Its website makes the services easier to understand with clear categories, a modern design and plain explanations that help visitors decide whether to enquire. It won in Automotive (Website).
The work behind the recognition
These websites serve different businesses, so there is no single design answer to copy from one to the next. What matters is whether the website fits the job it needs to do. If you’re weighing up a new website, start with the case studies above and look at the decisions behind the finished pages. Which of those decisions would matter most to your customers?
