Happiness Co
Web Excellence Awards Winner:
Health Care & Community
Happiness Co does meaningful mental health and wellbeing work for individuals, schools, and organisations. Their website showed almost none of it: programs were scattered across separate platforms with no consistent identity, and visitors struggled to find the right one. In a mental health context, a confusing site does not just lose a visitor, it fails someone who needed help.
Industry
Health & Wellness
Expertise
Web Design & Development, Brand Identity & Content Strategy, Information Architecture & UX, Accessibility & Performance, SEO & Search Visibility
The Problem
Happiness Co was doing meaningful work in the community. Their website didn’t show any of it, and made it harder for people who needed help to find it.
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Missing Information
Program pages were hosted on separate external platforms with inconsistent visual identities. Visitors could not tell what Happiness Co did or how to access it.
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No Visual Identity
Only brand colours existed. There was no visual system, no design language, and nothing to carry the brand consistently across programs and platforms.
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Users Got Lost
The site served multiple audiences: individuals, schools, and organisations. It guided none of them. Visitors struggled to find the right program.
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Accessibility Was a Clinical Requirement
In a mental health context, a slow or confusing website does not just lose a visitor. It fails a person who needed help.
The Solution
We built a complete brand identity anchored on the concept of ripples, and a single accessible hub where every audience could find what they needed without friction.
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Phase 1: Brand Identity
Full brand identity developed: the ripples design language. Documented for use across Happiness Foundation and the Happi app.
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Phase 2: Information Architecture
All program pages consolidated. Content recategorised by audience: individuals, schools, organisations. Dedicated page per program with learner outcome detail.
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Phase 3: Build
WordPress and Elementor for in-house maintainability. WCAG-aligned throughout. Helpline one click from anywhere. Blog for mental health resources, podcast episodes, and personal stories.
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Mental Health Context
Every design and content decision made with the understanding that some visitors arrive in distress. Speed, clarity, and empathy are not optional features.
The Implementation
A Brand Built to Scale
Built a bold, friendly identity from scratch around the idea of ripples, documented so it carries across the Happiness Foundation and the Happi app.
One Accessible Hub
Consolidated scattered program content into a single site, categorised by audience, with the helpline one click from anywhere.
Findable When It Matters
WCAG-aligned accessibility and search visibility took organic enquiries from 2 to 123 in six months, reaching people who need support.
The Outcome
Six months post-launch: sessions up 1,088%, conversions up 1,800%, and organic enquiries from 2 to 123 in the same period.
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Sessions Up 1,088%
893 to 10,611 sessions in the six months post-launch versus the same period the prior year. Almost 12 times the previous traffic.
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Conversions Up 1,800%
9 to 171 enquiries and form completions. 19 times the previous conversion volume in the same six-month window.
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Organic Enquiries Up 61x
2 to 123 enquiries from organic search alone in six months. A channel that had been effectively silent now generating consistent inbound.
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Engagement Up
Engaged sessions up 1,390% (323 to 4,814). Average session duration up 32%. Bounce rate down from 63.8% to 54.6%.
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Brand Anchors the Group
The brand identity created through this engagement now anchors Happiness Foundation and the Happi app. Both use the visual language and design system.
Happiness Co
Happiness Co Leadership
Leadership Team
We knew the work we were doing in the community was meaningful.
The old website didn't show any of it. The new one finally does.
