
How to Structure Your Website for Generative Search
13 min read
Two strategic packages. One clear question: where is your business right now — and where do you want it to go? This guide makes the choice straightforward.
Book a Discovery CallStrategic Digital Partner
This is you if…
You're a local or regional business wanting more visibility online
You need consistent leads from Google and social ads
You want expert marketing running without managing multiple suppliers
You want your SEO and ads working together as one system
You're ready to invest in steady, measurable growth
Strategic Growth Partner
This is you if…
You're turning over $1M+ and have clear growth targets
You've outgrown DIY or scattered marketing tactics
You don't have an internal marketing lead — and need one
You want strategy that connects to your 12-month business goals
You're ready to invest in building a scalable growth system
You're a local or regional business wanting more visibility online
Gold
$2,000
+ GST / month
Local SEO (on-site + off-site)
Google Ads management
Website work (ongoing, as required)
Paid lead gen — one social platform
Monthly reporting
Quarterly 90-Day Action Plan
Platinum
$2,500
+ GST / month
Everything in Gold, plus:
Expanded Google Ads (more campaigns + budget depth)
Brand awareness campaign added to social (lead gen + awareness running together)
1x landing page, blog article, or case study per month
Diamond
$3,000
+ GST / month
Everything in Platinum, plus:
2x landing page, blog articles or case studies per moth
Organic social media content production
Monthly social posting managed for you
Gold
$2,000
+ GST / month
Platinum
$2,500
+ GST / month
Diamond
$3,000
+ GST / month
Local SEO (on-site + off-site)
Google Ads management
Website work (ongoing, as required)
Paid lead gen — one social platform
Monthly reporting
Quarterly 90-Day Action Plan
Everything in Gold, plus:
Expanded Google Ads (more campaigns + budget depth)
Brand awareness campaign added to social (lead gen + awareness running together)
1x landing page, blog article, or case study per month
Everything in Platinum, plus:
2x landing page, blog articles or case studies per moth
Organic social media content production
Monthly social posting managed for you
Your outsourced marketing team
Most popular for $1M+ businesses
Core
$4,000
+ GST / month
Growth
$6,000
+ GST / month
Scale
$9,000
+ GST / month
Everything in Strategic Digital Partner, plus
Conversion Rate Optimisation (CRO)
Sales funnel development & optimisation
Advanced performance reporting & insights
Strategy aligned to your 12-month business goals
Rolling 90-day action plans with senior oversight
Full team — design, copy, ads, and strategy specialists
Optimise Online acts as your marketing team
Conversion Rate Optimisation (CRO)
Sales funnel development & optimisation
Advanced performance reporting & insights
Strategy aligned to your 12-month business goals
Rolling 90-day action plans with senior oversight
Full team — design, copy, ads, and strategy specialists
Optimise Online acts as your marketing team
| Feature | SDP Gold | SDP Platinum | SDP Diamond | SGP Core | SGP Growth | SGP Scale |
|---|---|---|---|---|---|---|
| Local + On-site + Off-site SEO |
Included |
Included |
Included |
Included |
Included |
Included |
| Google Ads & Meta Ads |
Included |
Included |
Included |
Included |
Included |
Included |
| Copywriting & Creative |
Included |
Included |
Included |
Included |
Included |
Included |
| Monthly Reporting |
Included |
Included |
Included |
Included |
Included |
Included |
| Quarterly 90-Day Planning |
Included |
Included |
Included |
Included |
Included |
Included |
| SEO Blog Articles / Case Studies |
Not included |
Included |
Included |
Included |
Included |
Included |
| Social Media Content & Posting |
Not included |
Not included |
Included |
Included |
Included |
Included |
| Conversion Rate Optimisation (CRO) |
Not included |
Not included |
Not included |
Included |
Included |
Included |
| Sales Funnel Development |
Not included |
Not included |
Not included |
Included |
Included |
Included |
| Strategy Aligned to Business Goals |
Not included |
Not included |
Not included |
Included |
Included |
Included |
| Full Team Involvement |
Not included |
Not included |
Not included |
Core Team |
Extended |
Full |
| Execution Volume |
1x Growth |
2x Growth |
3x Growth |
1x Scale |
2x Scale |
3x Scale |
Let's work it out together — a 20-minute call is all it takes.
No lock-in contracts. Month-to-month.
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