What should tradies in Perth look for in a website? The essentials are a site that loads fast on a phone, a tap-to-call number that is always visible, an obvious quote path above the fold, clear service areas, real reviews and photos of real jobs. Everything else is optional. Tradie customers usually arrive in a hurry, on a mobile, mid-problem, and the site’s only job is to make contacting you the easiest thing on the screen.
Here is the checklist, in the order it matters.
Mobile first, because the search happens on a phone
Nobody rings a plumber from a desktop at the office. The burst pipe is searched on a phone, in a hurry, often on mediocre mobile reception, which means speed is a feature, not a nice-to-have. Check your site the way customers do: open it on your phone, on mobile data, away from the office wifi. If the first screen is slow or the phone number is buried, you are losing jobs you never knew about.
A quote path that cannot be missed
Every page needs one dominant action: get a quote or call now. That means a sticky tap-to-call button, a short enquiry form that asks for the minimum, name, suburb and what the job is, and a clear promise of how fast you respond. Offer a photo upload if photos help you quote faster. Long forms kill enquiries; a fast, human reply wins them.
Service areas, spelled out
Say exactly where you work. A clear list or map of the suburbs you service, Joondalup to Fremantle, wherever your patch runs, does two jobs at once: it filters the enquiries you cannot take, and it helps search services match you to electrician near Joondalup style searches. Vague coverage like all of Perth serves neither purpose.
One page per trade, not one page for everything
A single services page listing everything you do forces every visitor to read about the lot to find their job. One page per core service, with its own photos, its own price guidance and its own questions answered, converts better and stands a far better chance of ranking for that service. Three well-built service pages beat one crowded one every time.
Reviews, licence and proof
People hiring a tradie are buying trust, so show it: your trade licence and insurance details in plain sight, Google reviews embedded on the site, real before and after photos of real jobs, and a photo of the actual team. Stock photos of foreign kitchens and actors in high-vis do the opposite of their intention. If you have done memorable jobs around Perth, name the work, not necessarily the client, and let the photos carry it.
Found by the people who need you now
The basics carry most of the weight here: a fast site, consistent business details everywhere, a linked Google Business Profile with fresh reviews, and service pages targeting your patch. It is also worth understanding how search itself is changing: more customers now ask AI assistants to find a tradie, and the businesses those assistants recommend are the ones whose details are clear, consistent and easy to read. We cover exactly what that means for trades in our guide to how AI search impacts trades businesses.
What a tradie site can skip
You can skip the giant slider, the autoplay video, the animation delays and the blog back-catalogue. A lean site with five strong pages, fast photos and a clear quote path will outperform a bloated one every day of the week. Spend the budget on speed, photography and copy that answers the phone-call questions before the phone rings.
Frequently asked questions
How many pages does a tradie website need?
Usually five to seven: home, one page per core service, service areas, about the team and contact, with reviews and photos woven through. The count matters less than each page being fast, clear and pointed at one action.
I get all my work from word of mouth. Do I still need a site?
Yes, because word of mouth ends at a browser window. The friend who recommends you gets checked, and if you are absent or look dated, the referral quietly moves to whoever looks credible. A good site closes the loop on referrals rather than replacing them.
Should a tradie publish prices?
Publish at least anchors: call-out fees, service ranges, from pricing for standard jobs. Anchors build trust with people who fear the unknown, and they filter the enquiries that were never going to hire you. Exact quoting still happens after you see the job.
Do I need a blog on a trade site?
No. A jobs gallery or short project updates give visitors, and search services, fresh proof you are working, without the commitment of a blog. Update the site when you add a service or a new area; beyond that, spend the time on the tools.
Get a site that earns its keep
We build websites specifically for trades, around quote requests and tap-to-call conversions. See our web design for trades service, or book a discovery call to have your current site scored against this checklist.
