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Web Design for Tradies That Gets Your Phone Ringing
Most tradie websites look tidy and do very little. Our web design for tradies is built around how your customers actually find you: on their phone, on the map, usually with water on the floor or a dead switchboard. Built by a Perth team for trade services, wherever you work in Australia.
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Custom built, never templated
Every page is written, designed and built from scratch around your trade and the suburbs you service.
SEO built in from day one
Service pages, suburb pages and local foundations set up during the build, not bolted on later.
Proof from real trade jobs
Your job photos and genuine reviews up front, where customers make up their minds.
Brands we partner with
The website your trade business should have
You want the phone ringing with the right jobs, from the suburbs you actually service, from people who have already seen your work and decided they want you. You want a website that does the selling before you pick up the call.
What you don’t want is another invoice for a site that sits there looking nice while the work goes to the business two suburbs over.
A website built for your trade helps you:
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Get found in the suburbs you actually service
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Win the call with your number one tap away on every page
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Show your real work and reviews before anyone has to scroll
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See which jobs came from the website
A website for a tradie is judged on one thing: does the phone ring?
Why most tradie websites don't bring in work
Here’s the usual story. A template site with one services page and a contact form nobody fills in. It says “quality workmanship” and “competitive prices”, the same as every other tradie in Perth. And Google has no reason to show it to someone searching for a plumber in Canning Vale or an electrician in Joondalup.
Then there’s the part that grates. You paid for it. You’re fairly sure it isn’t working, but you can’t prove it either way, because nothing tells you which jobs came from the site and which came from word of mouth.
You got into your trade to do good work. Babysitting a website wasn’t part of the deal.
A template tradie website usually comes with:
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No suburb pages, so you don’t show up where you work
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Copy that sounds like every other tradie in Perth
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A phone number buried at the bottom of the page
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Pages that load slowly on a phone
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No tracking, so you can’t tell which jobs it brought in
Tradie website design from the team that ranks trade businesses
300+
custom websites
since 2013
We've built more than 300 custom websites since 2013, and trade and home service businesses are a big part of who we work with: air conditioning and electrical, plumbing and gas, garage doors, gutter guards, decorative concrete, pool fencing, tyres and smash repair. For many of them we also run SEO and ads, so we see what happens long after launch. That's what shapes every site we build.Our website build for The Grout Guy won a Web Excellence Award for Local Services & SEO.
Our WorkBuilt around your suburbs
We rebuilt The Grout Guy site around geography, with 2,535 location pages beneath state and city pages. They stopped TV and radio ad spend entirely, and the site held its organic traffic without it. Searches for the brand plus "Perth" doubled, from 62 clicks to 127.
From no website to booked out
Simply Cool Airconditioning started with no website and no customers. We built the brand, the site and 38 suburb pages across northern Perth. They're now booked six to eight weeks out.
Designed for the phone
Your customer is standing in a flooded laundry, holding a phone. The site loads fast and your number is one tap away on every page.
SEO built in from day one
Site structure, schema and Google Business Profile groundwork are set up during the build, so the site has a fair shot at local searches and the map.
In-house Perth team
Our designers, developers, copywriters and SEO specialists work under one roof, and we run SEO and ads for many of the trade businesses we build for.
How we build your trade website, in three steps
Every stage is planned around the work you want more of and the areas you cover, so you know what's being built and why.
Project Timeline
Most of our websites launch within six months.
The cost of leaving the old site in place
Leave the old site in place and the loop carries on. It doesn't fix itself.
Without a website that works, tradies face:
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Quiet weeks you can't explain
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Jobs you hear about after a competitor has already quoted them
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Customers ringing to ask the same three questions your website should have answered
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Time on the phone with tyre kickers
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No way of knowing which pages bring in work
What changes when your website starts pulling its weight
Get it right and the calls arrive differently. Simply Cool Airconditioning went from no website at all to being booked six to eight weeks out, with a showroom running and their focus shifted from finding leads to choosing the right ones.
When your website is doing its job:
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Better calls
People ring already knowing what you do, where you work and what your last job looked like.
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Less time explaining
Fewer tyre kickers and less time on the phone explaining yourself.
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Clear numbers
You can see which pages bring in work, so you know where to push next.
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Referrals that land
When someone gets your name from a mate, they find a business online that looks as good as the work you do.
Here's what Simply Cool Airconditioning said about working with us:
From our website to our marketing and social media, everything they touch is top quality. … They get our business, they’re always on the ball, and they genuinely feel like an extension of our own team rather than an outside agency.
Simply Cool Airconditioning
That's the difference a website built around your trade can make.
Don't Just Take Our Word For It
6+ years
Our average client retention is over six years.
Here are the stories of real businesses, experiencing real growth with Optimise Online.
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We knew the work we were doing in the community was meaningful.
The old website didn't show any of it. The new one finally does.
Julian Pace
Founder, Happiness Co
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The breath of fresh air I was looking for.
Previous parties wouldn’t even answer questions. I’d start to explain something and this team was already four or five steps ahead of me. They delivered what I’d been trying to build for half a decade, super concise, super relevant, and they captured everything. One team across the brand, the build, the content, and the paid media. Exactly the partnership I’d been looking for.
Ben
Founder, Invictus Apothecary
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We launched into the App Store with a 5-star rating and 73 reviews from our community.
That does not happen unless people connect with the brand from the very first impression. Couldn't recommend them more highly.
Steven McMullen
Founder, Roorides
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We finally have a website that looks like the offices feel.
Professional, modern, and you can actually find a room to book without going in circles.
Jamie Vine
CEO, Liberty Flexible Workspaces
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Optimise Online has been an absolute game-changer for Simply Cool Airconditioning. From our website to our marketing and social media, everything they touch is top quality.
A huge shoutout to Calum and Hannah — the collaboration and teamwork is fantastic. They get our business, they're always on the ball, and they genuinely feel like an extension of our own team rather than an outside agency. Can't recommend them highly enough!
Damien Simpson
Co-Founder, Simply Cool Air Conditioning
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We wanted experts we could call. Calum and the team have been exactly that.
They migrated us to Cloudflare and a dedicated server, improving speed and security. Their communication is clear, jargon-free, and they always follow through.
Paris
Brand and Marketing Manager, Bourkes Real Estate
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25 years in business, and this group of Perth-based experts are second to none.
Three months in, the team has been so helpful — from our new website and online store to SEO, socials, and everything involved in a decent online presence. We can't recommend Calum and the team enough. They've been our saviour in many ways already.
David Czynski
Owner, Clear Choice Pool Fencing
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I am booked 8 to 10 weeks out. I have cancelled all my other marketing.
Digital alone generates more work than I can handle. I have also bought my dream boat.
Adam
Founder, Terrastone
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We wouldn’t go anywhere else.
Optimise Online are second to none. Their advice and support is invaluable to our current success, and we feel very well supported in our ongoing growth strategies as a result of their services. Thanks Calum and team. We wouldn’t go anywhere else.
Chris White
Owner, Whiteroom Finance
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Calum and the OO team have been excellent to work with.
Fast, clear communication, plain-English explanations of technical issues, and they get the work done. Highly recommend their hosting and support services.
Hamish Coates
Owner, Rocky Ridge Brewing
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You guys are so fucking ethical.
So Far, So Good. This crew to date have been incredibly humble, delivering results with less spend. And, the integrity they have is refreshing.
Brad Young
Owner, The Grout Guy
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Our business has evolved as we have implemented the suggestions of The Team at Optimise Online.
The relationship is two-way. They work in our best interests: we work to help make that happen. The Result? A happy business with increased revenue and customers that benefit, even though they are totally unaware. Highly recommend to take a look at these guys. They know their stuff and continually look to improve their services.
Rob & Mavis Carruthers
Owners, WestOz Water Filters
- View Case Study
At the heart of it all is human.
The brand needed to reflect that: something playful and professional, built to carry the business into new markets and new conversations.
Ro
Founder, Grow Talent
Ready for a website that makes your phone ring?
Book a discovery call, or ring the team on (08) 9468 8918.
Book a discovery call
