Perth: Brand Strategy Workshop
Define Your Brand. Shape Your Future.
Create a clear, impactful brand strategy.
Differentiate yourself from the competition
Set the foundations to connect, attract & sell
5/5 (from 100+ Attendees)
We Understand…
As a business owner, your focus and attention is being pulled in so many directions, and defining your brand might not always be at the top of your list. However, without a clear brand strategy, your business will struggle to stand out in a crowded market.
You might worry that developing a brand strategy isn’t worthwhile, it’s too complicated or that it won’t deliver a return on investment…
We’re here to change that. Our Brand Strategy Workshop makes defining your brand easy, providing you with the tools and confidence to create a strong brand that resonates with your audience and drives your business forward.
You’ll Walk Away With:
Leave with a comprehensive brand strategy, including a defined purpose, mission, vision and values to guide your communications and drive business growth. We’ll also work through a process to help identify your positioning statement, tagline and company archetype.
Collaborate with other local business owners to refine your ideas and gain expert insights from experienced professionals.
Network with likeminded entrepreneurs and gain actionable strategies to differentiate your brand in the market.
See What Our Workshop Attendees Had To Say…
I highly recommend the Brand Strategy Workshop to anyone looking to optimise their brand value. I left the workshop feeling empowered and equipped with actionable strategies and processes to take my brand to the next level. The workshop is a game-changer, and Calum’s authenticity and dedication make it a truly invaluable experience. His passion and expertise were evident, and it was clear that he genuinely cared about the success of each participant.
Neat Creative
Amazing “Brand Strategy Workshop.” High-value content and super professional. Optimise Online gives you the absolute tools to create incredible content for your business. I strongly recommend this workshop for anyone looking to improve, better understand their own brand identity, and have the latest tools to create future strategies.
Qmark Solutions
I attended the Brand Strategy workshop which was an awesome session – massively valuable. I walked away with a brand strategy and content created for my writing. I have worked with Optimise Online on other marketing activities and their attention to service and working with their clients is outstanding. Plus they’re super nice people to work with!
Grow Talent
Workshop Learning Topics
- Saving Time and Money:Â Achieve in a day what would typically take weeks with an agency, saving you countless hours and significant costs.
- Learning How To Harness AI: Boost your brand’s voice and marketing strategy with cutting-edge AI insights.
- Values Driving Business:Â Learn how to demonstrate your Brand Values to your team and customers to drive business decisions.
- Selling More and Selling Easier:Â Add value to your offerings, command premium pricing, improve Customer Lifetime Value and improve your overall bottom line.
- Repeat Business & Word of Mouth:Â Build stronger brand loyalty to generate repeat business and word of mouth referrals.
- Refining Your Brand’s Core: Collaboratively work to from and refine your business’s Purpose, Mission, Vision and Values.
Location
In the heart of Subiaco our workshops are delivered at Subi Space.
Expert Guidance
You've got questions, we've got answers. The learning opportunity is massive.
Exclusive Networking
Connect with like-minded entrepreneurs, fostering meaningful relationships
Refreshments
Morning Tea & Lunch provided or explore what Subiaco has to offer.
Helping Those Who Help Others
$100 from EVERY ticket sold donated to the Happiness Co Foundation
Happiness Co Foundation exists to empower individuals to live happier, healthier lives. Founded in 2020, it champions happiness through holistic support and collaboration. It assists in funding programs and initiatives that empower people to face their mental health battles and find happiness in their lives.
$100 from EVERY ticket sold donated to the Ruah Community Services
Ruah has been working with vulnerable people for more than 60 years. They have a bold and colourful history and are renowned for delivering practical, creative solutions for people experiencing homelessness, family and domestic violence and the challenges of living with chronic mental illness.
How The Workshop Flows
09:00 – 10:00: Meet, Greet and Introductions
10:00 – 10:30: Introduction to Brand Strategy
10:30 – 10:45: Morning Tea
10:45 – 12:30: Workshop Your Brand’s “Purpose” and learning how to use AI
12:30 – 13:30: Lunch
13:30 – 15:00: Workshop Your Brand’s “Mission, Values, and Vision”
15:00 – 15:30: Let’s Review – Question & Answers, and Closing
15:30 – 16:30: Networking & Drinks
Your Questions, Answered!
Is this workshop suitable if I have no prior brand strategy experience?
Absolutely! Our workshop is tailored for business owners of all experience levels with branding. We simplify complex branding concepts and provide you with an easy-to-follow prompt sequence to ensure the best result. By the conclusion of the session, you’ll have a clear brand strategy you can workshop and refine, regardless of your experience.
How can I justify the cost of the workshop on a tight budget?
The workshop offers immense value for money by equipping you with a strong brand foundation, which can lead to improved customer retention and increased revenue. The strategies you learn can significantly reduce long-term marketing costs, making it a wise investment even for businesses with budgetary constraints.
How will this workshop help if I already have a brand strategy?
Even with an existing brand strategy, this workshop provides an opportunity for refinement and strengthening of your approach and positioning. You’ll gain new insights (including a reusable AI-prompt process), ensure alignment with current business goals and ensure your brand remains relevant and competitive over time.
What if my business doesn’t have a long term vision yet?
Then this workshop is perfect for you! We’ll guide you to leverage your business information and operations to craft a long term vision to align with your existing brand. This serves as a roadmap for your business’s growth, ensuring your brand strategy supports both immediate and future goals.
Is this workshop relevant if I’m focused more on marketing than branding?
Branding is one of the most foundational aspects of your marketing efforts. Understanding your brand inside out is crucial for effective marketing, and our workshop helps you align both your branding and marketing. Ensuring a consistent message that resonates with your audience across platforms and touchpoints builds trust, recognition and helps to maximise your return on investment.
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Recap:
Why Attend Our Brand Strategy Workshop?
- Define your brand’s purpose, mission, vision and values.
- Identify the positioning statement, tagline and company archetype of your brand.
- Create a strategy to differentiate your brand in a competitive market.
- Gain clarity and alignment across your team.
- Learn actionable techniques to communicate your brand effectively.
- Network with other business owners and share insights.
- Leave with a solid foundation for consistent, impactful marketing.
- Feel empowered and confident in your brand’s direction.
Build A Strong Brand Strategy. Attract Your Ideal Customers. Boost Your Value.
Don’t miss out. Reserve your spot today!
(from 100+ Attendees and counting)