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Client Success Stories How This Perth Garage Door Business Went from Outdated and Overlooked to a Lead-Gen Machine

Meet How This Perth Garage Door Business Went from Outdated and Overlooked to a Lead-Gen Machine

When Adam Brown purchased Jim’s Garage Doors in late 2024, he inherited a business with solid foundations but outdated digital tools. Founded in 2004 by Jim Werdler (who remains actively involved), this Perth-based company serves residential, commercial, and industrial clients with garage door installation, repairs, servicing, and emergency support.

The business had the expertise and equipment to handle diverse projects, but their digital presence told a different story. Their website hadn’t been updated since 2018, and potential customers kept confusing them with the larger Jim’s Group franchise.

Adam knew his business needed a digital transformation to match the quality service they delivered on the ground.

Navigating Challenges

Adam faced several interconnected challenges that many trade business owners will recognise:

Outdated Digital Presence: The website and digital marketing had been on care and maintenance since 2018, failing to represent the modern, capable business they’d become.

Brand Confusion: “Everyone thinks we are Jim’s Group, but we are not,” Adam explains. Potential customers couldn’t distinguish between his local business and the national franchise.

Underutilised Resources: The team and equipment were fully equipped for commercial work, but this division wasn’t generating the business it should.

Knowledge Gap: Like many business owners, Adam was honest about diving into unfamiliar territory. “A lot of people in my position when it comes to digital marketing—we’re diving into an area we don’t understand.”

Growth Limitations: Without effective digital marketing, Adam couldn’t achieve his goals of developing his team, implementing job management software, and working on the business rather than just in it.

As Adam put it: “If you don’t advertise, you die. You need to get it right. It’s quite easy to throw away money in this space.”

Our Strategic Solutions – How Optimise Online Helped

We started with strategy, not tactics. Our approach focused on understanding Adam’s three-year vision and building a digital foundation to support his goals.

Strategic Planning: We mapped out our objectives to align with Adam’s vision for growing the commercial division, developing his team, implementing job management systems, and creating consistent lead generation.

Complete Website Overhaul:

  • Comprehensive service showcase across residential, commercial, and industrial sectors
  • User-friendly navigation with clear information on all door types (roller, sectional, timber-look, Flex-A-Doors, custom designs)
  • Trust-building content highlighting decades of experience and local ownership
  • Strategic placement of contact options and enquiry forms
  • Educational content helping customers understand benefits and processes
  • Modern visual design reflecting the professional business Adam runs today

Multi-Channel Digital Marketing: We implemented Facebook Ads and Google Ads campaigns, developed blog content strategy, and executed SEO improvements to boost keyword rankings.

Ongoing Partnership: Rather than a one-off project, we became Adam’s strategic digital marketing partner, helping him make informed decisions in an area outside his expertise.

Powerful Percentages

October 2024 to April 2025 (6-month transformation period), Jims Garage Doors has seen an increase in:
  • Over 90 keywords now ranking on the first page of Google
  • 500+ leads generated per quarter
  • Complete website transformation from a 2018 outdated site to a modern, conversion-focused platform
  • 100% improvement in brand clarity and positioning

Proud Partnership

Adam’s testimonials highlight what makes this partnership successful:

“You need to get it right. It’s quite easy to throw away money in this space. You’ve got to sit down with the experts.”

“A lot of people in my position when it comes to digital marketing, we’re diving into an area we don’t understand. Having the right people around you to help me make those informed decisions is the part of our relationship I value the most.”

“If you don’t advertise, you die.”

The relationship goes beyond service delivery. We’ve become Adam’s trusted advisors, helping him navigate digital marketing decisions with confidence while he focuses on running and growing his business.

Testimonials

Finding Optimise Online was a turning point for us.

I’m not one to tell the experts how to do their job. I’d rather work with people who know how to spot the gaps and guide us on how to fill them. That’s exactly what Optimise have done.

What started as digital marketing has evolved into so much more. They’ve helped shape our branding, refined our internal systems, and we’re now building a CRM together.

For many of us in business, digital marketing is unfamiliar territory. Having the right team around you — people who take the time to explain, recommend, and support informed decisions, is invaluable.

The personalised service and one-on-one support make all the difference. Optimise aren’t just a marketing agency, they’re a key part of our business growth.

Visit Jims Garage Doors's Website

Services for How This Perth Garage Door Business Went from Outdated and Overlooked to a Lead-Gen Machine include:

Results are based on Jim’s Garage Doors’ specific circumstances and may not be typical. Digital marketing outcomes depend on various factors including industry, competition, budget, and implementation. While we’re proud of these results, we cannot guarantee identical outcomes for other businesses. Individual results will vary based on business factors, market conditions, and client commitment to recommended strategies.

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