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Client Success Stories From Word-of-Mouth to Web Powerhouse: How Limecrete Scaled to Full Capacity

Meet From Word-of-Mouth to Web Powerhouse: How Limecrete Scaled to Full Capacity

limecrete logo Meet Limecrete Pty Ltd

Paul and Jenny Raymond run Limecrete Pty Ltd, a concrete manufacturing operation with serious potential. Their facility had the capacity to produce much more than their current output, but their digital presence wasn’t matching their operational capabilities.

For years, they’d built their business the traditional way, through word-of-mouth, contractor relationships, and connections within the building industry. While this approach had created a solid foundation, Paul and Jenny knew they were missing opportunities.

Their sizable concrete manufacturing facility was underutilised, and they suspected their current digital marketing agency wasn’t delivering value despite monthly SEO payments. When their customer DS Grinding recommended Optimise Online, they decided it was time for a change.

Navigating Challenges

Limecrete faced the classic dilemma of established businesses with untapped digital potential:

  • Minimal Web Presence: Their one-page website generated less than 1,000 visitors per quarter—nowhere near the traffic needed to support business growth.
  • Invisible Online: Despite operating in a digital world, potential customers couldn’t find them when searching for concrete services and products.
  • Wasted SEO Investment: They were paying monthly for SEO services but seeing no measurable results, creating doubt about digital marketing effectiveness.
  • Limited Market Reach: Business came exclusively from existing relationships and word-of-mouth, limiting growth potential despite having manufacturing capacity.
  • Unclear Direction: They knew they needed help but weren’t sure where to turn or what questions to ask.
  • Diverse Customer Base: They needed to communicate effectively with homeowners, contractors, and builders—all with different needs and knowledge levels.

The gap between their operational capacity and digital presence was costing them business every day.

Our Strategic Solutions – How Optimise Online Helped

We started with transparency and education, showing Paul and Jenny exactly where they stood and what was possible.

Comprehensive Digital Audit: We analysed their current online profile and provided clear validation that minimal SEO work was being done, explaining the findings in simple terms they could understand.

Strategic Website Development: We created a comprehensive website that showcased the full depth of their services and commitment to quality. The new site addressed all customer types—homeowners, contractors, and builders—with relevant content for each audience.

Targeted SEO Strategy: We focused on ranking for all keywords related to their manufactured products, ensuring they’d be found when potential customers searched for concrete solutions.
Multi-Channel Approach: Beyond SEO, we implemented Google Ads campaigns to drive immediate traffic while organic rankings improved.

Educational Partnership: Rather than just delivering services, we became their digital education partners, helping them understand how each strategy supported their business goals.
The approach prioritised measurable results and transparent communication, addressing their previous frustrations with digital marketing.

Powerful Percentages

Working with Optimise Online since 2019, Limecrete Pty Ltd has seen an increase in:
  • From under 1,000 to over 15,000 quarterly website visitors (1,400%+ increase)
  • 600+ leads generated per quarter through their website
  • Manufacturing facility now operating at full capacity
  • 6 additional trucks purchased to handle increased demand
  • Multiple new employees hired to support growth

Proud Partnership

The results speak for themselves, but the real success lies in the transformation of their entire business model. Paul and Jenny went from relying solely on existing relationships to having a digital presence that generates consistent, qualified leads.

The concrete manufacturing facility that once had untapped capacity now operates at full capacity. The growth required significant operational expansion; additional trucks, more staff, and sourcing more product to ensure adequate stone supply for their decorative concrete products.

This partnership demonstrates what’s possible when operational capability meets strategic digital marketing. Limecrete didn’t just get a new website, they got a growth engine that transformed their business trajectory.

Testimonials

We knew our business had potential to grow, but we felt completely lost when it came to digital marketing. We were paying monthly for SEO and seeing absolutely nothing for it. Paul and I were frustrated and honestly didn’t know who to trust anymore.

When DS Grinding recommended Optimise Online, we were cautiously optimistic but still a bit skeptical. The difference was immediate, Calum and his team actually explained what they were doing and why. No confusing jargon, just transparent conversations about where we were and where we could go.

Watching our website traffic grow from under 1,000 visitors to over 15,000 per quarter has been incredible. But it’s not just the numbers, it’s what those numbers mean for our business. We’re generating quality leads every quarter now, and our manufacturing facility is running at capacity consistently.

The best part? We’re started working on growing the business instead of just keeping it running. We’ve bought additional trucks, hired more people, and had to source more stone product because demand is so strong. These aren’t just business decisions; they’re exciting opportunities we never thought possible.

Having Optimise Online as our digital partner means we can focus on what we do best, manufacturing quality concrete, while our online presence works around the clock to bring in new business. They don’t just deliver results; they educate us every step of the way and help us plan ahead. Every strategy aligns with our goals, so we’re always moving in the right direction together.

For any business owner wondering if digital marketing actually works, I can tell you it absolutely does when you have the right people in your corner.

Visit Limecrete Pty Ltd's Website

Services for From Word-of-Mouth to Web Powerhouse: How Limecrete Scaled to Full Capacity include:

Results are based on Limecrete Pty Ltd’s specific circumstances and may not be typical. Digital marketing outcomes depend on various factors including industry, competition, budget, and implementation. While we’re proud of these results, we cannot guarantee identical outcomes for other businesses. Individual results will vary based on business factors, market conditions, and client commitment to recommended strategies.

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